Farmed tilapia. (Photo: Regal Springs)
Regal Springs succeeds in offsetting farmed tilapia negative criticism
(UNITED STATES, 4/13/2018)
Amid widespread tilapia criticism for farmed tilapia lower standards, Regal Springs has managed to develop its responsible aquaculture standards and become an ASC and BAP-4 star certified leader producer of the resource.
“We have never rested on our ‘Tilapia Certification laurels’. We always place consumers at the heart of our thinking and have been steadily building positive perception around Premium Tilapia. We have invested in marketing, public relations and social media to state the facts about our Premium Tilapia,” pointed out Francis Yupango, Regal Springs Head of Global Marketing.
The executive explained that within the last six months, there has been a significant increase in positive consumer sentiment around Premium Tilapia and its positive nutritional benefits.
National restaurant chains are reporting that consumers are responding positively to innovative Premium Tilapia menu concepts. For example, Red Lobster recently introduced three new Premium Tilapia dishes including Southwest Style Fish Tacos, Yucatan Tilapia and Shrimp and a new offer for Lobsterfest, Stuffed Tilapia with Langostino Lobster.
In addition, retailers are recording an uptick in sales for Premium Tilapia and traditional grocery chains and meal kit delivery services have also been increasing their efforts to reinforce Regal Springs Responsible Aquaculture practices while HelloFresh and Blue Apron have both started offering branded Regal Springs Premium Tilapia as part of their meal kits.
“The Aquaculture industry as a whole is making incredible strides to produce responsibly farmed seafood protein and we’re proud to be a part of it,” stressed Yupangco.
Regal Springs operates Responsible Aquaculture and Processing in Indonesia, Honduras and Mexico and is famous for producing Premium all-natural Tilapia.
All Regal Springs Premium Tilapia are raised in large floating nets in deep-water lakes and our fish fillets are free from antibiotics, growth hormones, additives or chemicals, which have merited BRC, GAA BAP and ASC certification.
[email protected]
www.seafood.media
Information of the company:
Address:
|
2801 S.W. 149th Avenue Suite 270
|
City:
|
Miramar
|
State/ZIP:
|
Florida (FL 33027)
|
Country:
|
United States
|
Phone:
|
+1 941 747 9161
|
Fax:
|
+1 941 747 9476
|
E-Mail:
|
[email protected]
|
More about:
|
|
Approval / Accreditation / Certified / Oversight by...
|