SalMar (Public, ETR:JEP) is a Norwegian fish farm company and one of the world's largest producers of farmed salmon. The company's main activities include marine-phase farming, broodfish and smolt production, processing and sale of farmed salmon. It holds 100 licenses for production of atlantic salmon in Norway. The company is based in Frøya and is listed on the Oslo Stock Exchange since 2007. The company was founded in 1991, its main shareholder is today the founder's son Gustav Magnar Witzøe.

SalMar sells farmed salmon across Asia, the United States, Canada, the Russian Federation and Norway.

• One of the world’s largest and most efficient producers of farmed salmon.
• Owns 100 licenses for marine production of Atlantic salmon in Norway;
• 68 licenses in the Company’s principal producing region in Mid-Norway (Trøndelag and Nordmøre)
• 32 licenses in Northern-Norway (Troms and Finnmark)
• Owns 62% of Arnarlax Ehf. Located in the Westfjords of Iceland, Arnarlax is Icelands largest salmon farmer.
• Owns 50% of Norskott Havbruk AS, which owns 100% of Scottish Sea Farms Ltd, Great Britain’s second-largest salmon farmer with production capacity in excess of 30,000 tonnes gutted weight.
• Operates a comprehensive VAP activity, co-located with the Company’s main office at Frøya in Sør-Trøndelag.
• Vision: In 2014, to reinforce our focus on the elements that have made SalMar the company it is today, we have adopted a new vision that will henceforth guide our steps: “Passion for Salmon”.

Although SalMar continues to pursue its stated aim of cost leadership, it is moving from a focus on outcomes to a focus on performance. We aim for excellence at all levels and in all aspects of our operation.