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The partnership opens doors to new product offerings.
Aruna Indonesia Announces Partnership with North Coast Seafoods to Vertically Integrate Blue Swimming Crabmeat from “Trap to Table”
(INDONESIA, 3/15/2024)
North Coast Seafoods, a leading seafood processor and distributor based in Boston, Massachusetts has announced a strategic partnership with Aruna, an emerging Indonesian seafood harvesting, processing, and technology company.
This collaboration aims to vertically integrate crabmeat from trap to table by combining seafood expertise, sustainability, and supply chain innovation.
For over 65 years, North Coast Seafoods has been sourcing, processing, and distributing the highest quality, sustainable seafood to its foodservice and retail customers across the United States.
Global Reach and Industry Expertise
North Coast Seafoods brings 67+ years of experience in seafood sourcing, processing, and distribution. Their established food service and retail partner network provides a seamless flow of high-quality seafood to end users.
Aruna’s deep understanding of Indonesian waters and local fishing communities, paired with their expansive network of partner fishermen and 150+ facilities across the Indonesian islands, solidifies North Coast Seafoods’ depth of crab meat supply.
Aruna’s commitment to superior quality standards alongside environmentally sustainable and ethical practices align perfectly with North Coast’s anchored commitments.
Sustainable Practices
Both companies share a passion for environmental stewardship. By collaborating, they aim to promote and reward responsible fishing practices, reduce waste, and protect marine ecosystems through sustainability initiatives such as FIPs.
Aruna’s innovative technology, including real-time traceability solutions, will enhance visibility and reliability throughout the supply chain. Consumers can now trace their seafood back to its source, ensuring product integrity, transparency, and sustainability.
Cutting-Edge Technology
Aruna’s proprietary platform connects fishermen directly to buyers, streamlining the procurement process. This digital marketplace empowers local fishermen, improves livelihoods, and ensures fair trade practices and prices.
North Coast Seafoods will leverage Aruna’s technology to enhance efficiency, traceability, and quality control. The integration of data-driven insights will optimize operations and benefit customers.
Product Diversification
This partnership opens doors to new product offerings. North Coast Seafoods will introduce Indonesian specialties to its portfolio, while Aruna similarly gains access to North Coast’s existing product lines.
Cultural Exchange
North Coast Seafoods and Aruna recognize the value of cultural exchange. Employees from both companies will participate in knowledge-sharing programs, fostering mutual understanding and economic growth.
North Coast Seafoods' premium line of pasteurized Blue Swimming Crab meat was created to meet the highest standards of seafood excellence. Culinary Reserve crab meat is sweet, clean, buttery flavor and delicate, flaky texture.
Fred Hochberger, Crabmeat Resource Manager North Coast Seafoods, said: “Our partnership with Aruna represents another milestone in our commitment to sustainable seafood. Together, we’ll vertically integrate premium products from Indonesia and create a dependable supply having a positive economic and social impact.”
Mr. Farid Naufal Aslam, Co-Founder and CEO of Aruna, said: “We’re excited to collaborate with North Coast Seafoods. Our shared vision of a thriving seafood industry, supported by technology and ethical practices, will benefit consumers, fishermen, and the environment.”
North Coast Seafoods' crab meat is 100% hand-picked, immediately chilled, and pasteurized under the strictest quality control standards.
About North Coast Seafoods
Founded in 1957, North Coast Seafoods is a family owned, quality seafood company headquartered in Boston, Massachusetts, dedicated to sharing the joy of extraordinary seafood. North Coast Seafoods provides superior quality and service to its customers, which include small and large retailers, restaurants, hotels, higher education institutions, professional sports teams, hospitals, direct to consumer, and more.
From humble beginnings selling seafood door-to-door, North Coast Seafoods has grown to be one of the largest seafood companies in the Northeast, building our business upon deep relationships, solid trust, and unwavering dependability. For over 65 years, the company has been providing its customers with a consistent supply of the highest quality, sustainable fish and shellfish imaginable from local communities around the globe.
North Coast Seafoods is a direct-importer and first receiver – eliminating the middleman by partnering closely with its trusted, veteran fishermen from around the globe, processing in the company's own state of the art facilities, and distributing directly.
About Aruna Indonesia
Arunais the largest integrated fisheries commerce in Indonesia that connects small-scale fishermen to the global market through digital platforms that create fair trade through transparent pricing. Aruna helps to create a fair fish trading, improve the livelihood of local fishermen, also bring an affordable and high-quality seafood for communities.
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