The new Our Brands seafood products offer chef-curated meal solutions.

Kroger Debuts New Our Brands Seafood Items

The Kroger Co. (NYSE: KR) has debuted several new Our Brands seafood products, making seafood at home more accessible and easier than ever with fresh meal solutions prepared in the oven, microwave and air fryer.

"Seafood at home has never been so quick, easy and delicious," said Juan De Paoli, vice president, Our Brands for Kroger. "Simplifying weeknight meals, elevating a family dinner or putting a new spin on a classic seafood favorite, Our Brands' new offerings have something for everyone—no expertise required. From Private Selection®, Kroger® Brand and Home Chef®, enjoy our chef-curated meal solutions."

Affordable and easy-to-prepare seafood products for delicious, chef-curated meals at home.

Private Selection's new line of oven and microwave-ready options is bringing customers delicious, top-quality seafood in as little as seven minutes, including:

• Private Selection® Ginger Miso Salmon 
• Private Selection® Tuscan-Style Salmon
• Private Selection® Blackened Tilapia
• Private Selection® Bourbon Glazed Cod 
• Private Selection® Four Cheese Sauce Atlantic Cod 
• Private Selection® Creole-Inspired Mahi Mahi

Kroger's Wild Caught Sea Scallops are sourced sustainably to respect our ocean resources.

Also new from Our Brands are sustainably sourced seafood favorites from salmon to calamari. Introduce something fresh into the weeknight meal rotation and try:

• Simple Truth® Frozen Wild Caught Jumbo Natural Sea Scallops—Chef tip: prepare using this garlic miso scallops recipe from Kroger's blog, the Fresh Lane.
• Kroger® Brand Cedar Plank Salmon with Lemon Garlic Butter
• Kroger® Brand Frozen Wild Caught Cod Fillets BIG DEAL!
• Private Selection® Wild Caught Frozen Swordfish Steaks
• Sand Bar® Frozen Catfish Nuggets 
• Private Selection® Oven Ready Breaded Calamari with Marinara Sauce—ready in the air fryer in as little as five minutes.
• Coming Soon: Home Chef® Heat and Eat Culinary Collection Tuscan Herb Butter Salmon—served with creamy red pepper orzo and asparagus and ready in four minutes.

Private Selection calamari

For chefs looking to flex their seafood home cooking skills, check out these scrumptious recipes from the Fresh Lane, like deviled crab stuffed tomatoes, oven-baked salmon fish sticks, scallop corn cakes and more seafood dishes.

Kroger also offers easy-for-you seafood options at the retailer's seafood counters. Customers simply select a fish of their choice along with custom seasonings and garnishes.

Selections are prepared for free in-store by associates in an oven ready bag for a no fuss meal.

Customers can shop these items and more in-store or through Kroger Pickup and Delivery, offering the same fresh products at the same low prices no matter how they shop.

About Kroger

Headquartered in Cincinnati, Ohio, The Kroger Co. is one of the largest retailers in the United States based on annual sales. The information below is current as of November 30, 2020.

• Kroger operates 2,750 grocery retail stores under a variety of banner names. The formats include supermarkets, seamless digital shopping options, price-impact warehouse stores, and multi-department stores, which are similar to supercenters, but offer an expanded variety of national brand apparel and general merchandise.
  
• 170 fine jewelry stores under names like Fred Meyer Jewelers and Littman Jewelers. This is a high-margin business with good cash flow.
• Kroger is the only major U.S. supermarket company to operate an economical three-tier distribution system.
• Kroger also operates 35 food production or manufacturing facilities producing high quality private-label products that provide value for customers and enhanced margins for Kroger.
• Kroger operates 1,585 supermarket fuel centers, which are a natural addition to our one-stop-shopping strategy.
• Kroger’s 2,256 pharmacies, located in our combination food and drug stores, provide high quality services at everyday low prices.

Source: Kroger

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