Matlaw's new recyclable plastic tray packaging.

Matlaw’s Launches New Recyclable Tray Packaging

Matlaw’s, a leading seafood innovator and creator of the number 1 Seafood Appetizer in America, has announced the debut of its new, bold, and blue recyclable plastic tray packaging. The patent pending, sustainable trays will be available for Matlaw’s 6- and 9-packs of grill-ready Stuffed Clams, as well as Matlaw’s 6-packs of New England Style Stuffed Scallops. 

As a business concerned about sustainability, Matlaw’s has been on a quest to create a more efficient, and recyclable, packaging solution for its market-leading line of Stuffed Clams and Scallops for nearly a decade. After finding a partner up to the design challenge, and followed by extensive testing on its production line, Matlaw’s has achieved this goal – creating packaging that appeals to consumers concerned about the environment and that delivers efficiencies for its retail customers.

The company's signature stuffed clam is a food icon for seafood lovers and the number 1 seafood appetizer in the country.

Made with number 2 HDPE plastic, the new tray packaging features an innovative, patent-pending, wave design, a hallmark of the Matlaw’s brand, that not only creates better airflow to the product - enabling a more streamlined production process and compact stacking capabilities for efficient shipping - but also highlights Matlaw’s energy and passion for discovery.

England Style Stuffed Scallops.

“We’ve put a tremendous amount of thought into the design and development of our new packaging which is already paying off. Our retail customers consider the new tray to be incredibly innovative in the seafood market - a real game changer,” said Todd Almeida, Director of Marketing for National Fish & Seafood, who led the effort to develop the new tray and was instrumental in creating its unique design. “Matlaw’s new tray meets market demand for sustainable packaging, optimizes valuable shelf space for our retailers, and makes a distinctive and attractive splash on shelf, setting us apart from other brands in store.”

Matlaw’s new recyclable plastic trays also have an extremely positive impact on the environment, keeping nearly 47 tons of Styrofoam annually from going to the landfill.

“Our new, high quality, eco-friendly plastic tray packaging for our popular Stuffed Clams and Stuffed Scallops is a true breakthrough for the Matlaw’s brand,” said Nancy Peterson, Matlaw’s Vice President of Marketing. “We heard our customer’s desires in wanting more sustainable packaging while keeping a modest price point, and we are pleased to be able to deliver on that.”

Matlaw’s new recyclable tray packaging is expected to be available on shelf at retailers nationwide during the summer of 2016.

About Matlaw’s

Founded in the 1950’s, Matlaw’s is one of the oldest seafood brands in the United States and National Fish & Seafood's core consumer line. The company's signature stuffed clam is a food icon for seafood lovers and the number 1 seafood appetizer in the country.

Matlaw’s is constantly working on exciting new recipes and products.

Every day, in seafood sections throughout the U.S., seafood lovers reach for Matlaw’s products.  The majority of its value-added retail products are prepared, processed and packaged in the company's 66,000 square foot production facility in Gloucester, Massachusetts. 

Matlaw’s new Research and Development laboratory is also located in Gloucester and is constantly working on exciting new recipes and products that will appeal to your customers and help grow your seafood business.

Source: Matlaw's

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Address:	135 Front Ave.
City:	W. Haven
State/ZIP:	Connecticut (06516)
Country:	United States
Phone:	+1 203 934-5233
Fax:	+1 (203) 933-8506
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