Students were introduced to the world of fishing and aquaculture.

Friend of the Sea Launches School Awareness Project in Hong Kong

Friend of the Sea, the certification program for seafood from sustainable fisheries and aquaculture, in cooperation with Ms Lily Huang of MM Fresh, organized Friend of the Sea awareness days at the Australian International School of Hong Kong.

In February and March 2015, more than one hundred students had the opportunity to participate in a set of four fascinating, interactive lessons to learn relevant conservation principles.

The kids were introduced to the world of fishing and aquaculture through the key topics of biodiversity, overfishing, sustainable fishing methods and aquaculture techniques, and responsible consumption.

Over one hundred students had the opportunity to participate in a set of four fascinating, interactive lessons.

The lessons, now available online for free consultation, included interactive videos, multiple choices and role-games. The kids enthusiastically identified themselves with the fishermen and Friend of the Sea auditors, trying out various fishing methods.

Informative material and gadgets have been distributed to the students so that, once back home, they could tell others about the school workshop and the concepts learnt.

Teachers really appreciate this free of charge initiative, which provides an opportunity to introduce the new topic of sustainable fishing to the class.

Paolo Bray.

"Friend of the Sea strongly believes in the importance of these initiatives”, comments Mr. Paolo Bray, Director and Founder of Friend of the Sea. “In particular, school lessons and laboratories play a very important role in educating future generations to responsible and sustainable life styles. Friend of the Sea counts on the support and collaboration of seafood companies and schools to further expand its awareness program.”

“MM Fresh is a regional distributor of premium quality, sustainable seafood products primarily from pristine water of New Zealand and Australia for luxury hotel groups, restaurants, as well as discerning individual customers”, Ms Lily Huang of MM Fresh. “We are concerned about our environment. Therefore we have established our own guideline stating that only sustainable and trusted-sources are brought onto our customers’ dinner plates.”

About Friend of the Sea

Friend of the Sea is a non-profit, non-governmental organisation (NGO), whose mission is the conservation of the marine habitat.

Friend of the Sea was founded by Dr Paolo Bray - European Director of the Earth Island Institute's Dolphin-Safe Project. The Dolphin-Safe Project saved millions of dolphins from death in the tuna nets and started the sustainable seafood movement.

Friend of the Sea certification program contributes to the health of the oceans by assessing and promoting sustainable fishing practices.

Friend of the Sea is now a leading international certification project for products originated from both sustainable fisheries and aquaculture.

Certified products from all continents include most of the traded species, fishmeal, fishfeed and Omega-3 fish oil. Products and their origins are audited onsite by independent international certification bodies, against strict Friend of the Sea sustainability criteria.

Friend of the Sea certification requirements follow the FAO - Guidelines for the Ecolabelling of Fish and Fishery Products from Marine Capture Fisheries. In particular, only products from stocks which are not overexploited can be certified (Art. 30 FAO Guidelines).

In line with the FAO, Friend of the Sea pricing model is affordable also to artisanal fisheries and small-scale producers, representing over 50% of the Friend of the Sea certifications.

Source: Friend of the Sea

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