IKEA restaurants will be updated to offer a more personal experience. (Photo Credit: Maksym Kozlenco/CC-BY-SA-3)

IKEA Takes a New Course in Its Food Offering

IKEA is now serving its new veggie ball, its first step to include a wider variety of nutritious and more sustainable food choices which will also include seafood.

While IKEA will continue to focus on offering delicious and affordable food, the company will also add more food options that are nutritious and more sustainable.

IKEA menu additions will also be produced in a responsible manner that considers people, planet, and animal welfare, based on our People and Planet Positive strategy. In addition, IKEA Restaurants will be updated to improve the customer experience of IKEA food.

IKEA participates in the Salmon Dialogue, a multi-stakeholder dialogue, initiated by WWF. The dialogue is developing a standard for sustainable salmon farming.

"We will continue to serve delicious food, offering a taste of Sweden at affordable prices, but with increasing focus on the aspects of food that are really important to people: health and sustainability," said Michael La Cour, Managing Director of IKEA Food Services AB.

"We have high ambitions, and our journey in this direction has just begun. I am proud that we now take the first step and start serving veggie balls," said La Cour.

IKEA’s new veggie balls with tomato and spinach sauce, bulgur wheat and steamed broccoli.

The new veggie ball, GRÖNSAKSBULLAR, is a good alternative to the popular IKEA meatball, offering tasty chunks of vegetables and a good protein level to support a main meal. With the veggie ball as the centerpiece, new IKEA food dishes have been developed which include fresh ingredients.

The IKEA new food course impacts these areas:

IKEA shrimp are caught in the deep sea.

• Health - IKEA will provide more food options that include nutritious ingredients and consider portion sizes.

• Sustainability - Increased focus on choice of ingredients and responsible production, including animal welfare. Salmon and herring are important parts of the Swedish heritage food. By the end of FY15, restaurants and all seafood at IKEA will be ASC or MSC certified, except crayfish. IKEA is currently working with the MSC organization to certify crayfish fisheries.

• The food experience - During FY16, IKEA restaurants will be updated to offer a more personal experience and 'homey' feeling, incorporating IKEA's home furnishing competence and Swedish heritage.

• IKEA food co-workers - IKEA co-workers are at the heart of the company's new direction, and IKEA is committed to continuously build their knowledge around health and sustainability.

About IKEA Group

IKEA is a multinational group of companies that designs and sells ready-to-assemble furniture, appliances, small motor vehicles and home accessories. As of January 2008, it is the world's largest furniture retailer.

IKEA is committed not to purchase fish from endangered stocks. IKEA has also decided not to sell and serve fish and seafood red listed by IUCN and/or WWF. The herring served and sold at IKEA comes from sustainable fisheries.

There are currently 315 IKEA Group stores in 27 countries. Additionally, there are 40 IKEA stores run by franchises. There are 40 IKEA stores in the US. In FY 14, IKEA Group had 716 million visitors to the stores and 1.5 billion visitors to IKEA.com.

IKEA incorporates sustainability into day-to-day business and supports initiatives that benefits the environment.

There are currently 315 IKEA Group stores in 27 countries.

Source: IKEA Group

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