The new brand look, featuring a contemporary blue palette and complementary product specific colours, is anchored by an undulating ocean wave.

Matlaw's Introduces Exciting and Creative New Seafood Products

One of the longest standing innovators in the world of seafood, and creator of the number 1 Seafood Appetizer in America, Matlaw's is making a splash at the 2014 Seafood Expo North America with the launch of an exciting new brand identity, creative new seafood products and flavour combinations, and a refreshed website too.

The new brand look, featuring a contemporary blue palette and complementary product specific colours, is anchored by an undulating ocean wave. It reflects Matlaw's energy, personality and passion for discovery – from popular varieties of seafood, to fresh preparations and flavour combinations that more than satisfy market demand for a diversity of tastes that are both tantalizing and delicious.

Matlaw’s is best known for its signature stuffed clams. Perfectly seasoned, loaded with clams and baked to a golden brown, they’re deliciously revered by true ‘stuffie’ lovers everywhere.

"We go to the extreme all over the world to find the freshest seafood products, and have strengthened and modernized our brand to communicate that clearly on shelf," said Nancy Peterson, Vice President of Marketing at National Fish & Seafood. "With this launch we invite the world to discover our new products, flavours and vibrant new look that illustrate what Matlaw's stands for – products that exceed expectations for retailers and flavours that delight the palates of today's demanding consumers."

Matlaw's new cod products, cut from whole, wild caught fillets.

Matlaw's innovative new offerings are already garnering rave reviews. And like all Matlaw's products, they are quick and easy to prepare. Debuting at the 2014 Seafood Expo North America:

• New Bacon & Cheese Stuffed Clams, Chorizo Stuffed Clams and Chili Lime Stuffed Clams - flavourful combinations, served in a natural clam shell, that satisfy consumer's desire for a delicious flavour experience they'll want to share again and again.
• New Southwest Tortilla Cod, Jalapeño Breaded Cod, Pub Style and Panko Breaded Cod fulfil that craving for the zest of the Southwest, and the traditional taste of New England fish at its finest. These new offerings bring a fiesta of flavours, and an appreciation for traditional taste for consumers to feast on anytime!

New Bacon & Cheese Stuffed Clams and Chorizo Stuffed Clams.

"For our retail customers, Matlaw's is a smart choice to support the growth of their seafood category," said Kevin Donahue, Vice President of Sales at National Fish & Seafood. "As consumers continue to seek healthier options, and have more sophisticated and diverse tastes in seafood, our products offer them an exceptional flavour experience, convenience and value that is sure to drive the retailer's bottom-line. Discover Matlaw's and learn how to grow your sales and profits."

Matlaw's every delectable recipe, every succulent bite is a tantalizing way to explore the bounty of our oceans and discover the world’s seafood cultures and cuisines.

"We're excited to kick off this year with a great new line of innovative flavour combinations and a fresh new look that makes it easy for everyone to discover Matlaw's," said Jack Ventola, President of National Fish & Seafood.

About Matlaw's

Founded in 1959, Matlaw's is best known for its signature stuffed clams. In recent years, Matlaw’s has expanded its seafood menu and now offer a wide variety of prepared seafood appetizers and entrees as well as fresh frozen shrimp and fish fillets. Based in Gloucester, Massachusetts, Matlaw’s seafood products can be found in the frozen seafood sections of supermarkets and grocery stores nationwide.

Matlaw's parent company, National Fish & Seafood, was a founding member of the Global Aquaculture Alliance and continues to provide stewardship and guidance to the industry as a GAA governing member.

Source: Matlaw's

Margaret E.L. Stacey
Editor Companies and Products
[email protected]
www.seafood.media

Address:	135 Front Ave.
City:	W. Haven
State/ZIP:	Connecticut (06516)
Country:	United States
Phone:	+1 203 934-5233
Fax:	+1 (203) 933-8506
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