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Publix already sells 47 products certified by the Marine Stewardship Council (MSC)
Publix Supermarket Working on a New Seafood Grading System
(UNITED STATES, 5/25/2010)
Publix Super Markets Inc. (Public, OTC:PUSH) is embarking on a new seafood grading system. The company, which has failed Greenpeace’s Sustainable Seafood Scorecard for the second year, has hired a conservation group to assess seafood items sold at its stores.
Publix will be working in conjunction with the Sustainable Fisheries Partnership in the new grading scale system which will be based on  sustainability and other environmental standards.
More than 300 seafood products sold at Publix, from fresh to frozen shrimp and tuna to canned seafood will be under scrutiny. The assessment also includes wild and fish farmed seafood, which have their own environmental and sustainable issues.
Publix already sells 47 products certified by the Marine Stewardship Council (MSC) including, king and sockeye salmon, Patagonian Bay scallops, Alaskan coho, Alaskan pollock, sablefish and halibut.
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| Shannon Patten |
The company has been working quietly for three years to develop a seafood program towards sustainability and the new process will unfold during next year. Shannon Patten, Publix spokeswoman, said that decisions will be based on maintaining a flow of quality seafood using sustainable practices at what customers consider a value price.
By August, Publix expects that the Sustainable Fisheries Partnership will help to categorize supplies into the following three groups: 'Sustainable', 'Needs Improvement', and 'Needs Major Improvement'. The company also has been working with the Ocean Conservancy and the Ocean Trust to develop a strategy.
Kathryn Novak, program manager for Sustainable Fisheries, said that the assessments are based on the condition of the species, health of the fishery and supply chain for types of fish products.
Greenpeace United States rated Publix seventeenth among 20 supermarkets in the fourth edition of its sustainable seafood scorecard, Carting Away the Oceans, released earlier this month. The supermarket chain Target moved up from fourth place to receive top ranking displacing Wegmans to second place while Whole Foods maintained third place from the previous ranking.
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| Publix rated seventeenth among 20 supermarkets in the fourth edition of Greenpeace's sustainable seafood scorecard |
There is still a long way to go for Publix, but Trader Joe’s did it, moving from seventeenth to a tenth place ranking since announced in March that it is taking specific steps to develop a sustainable seafood operation.
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Margaret E.L. Stacey
Editor Companies and Products
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