|
The new Starkist's website features more than 80 delicious meal solutions (Photo: Starkist)
Starkist New Interactive Website
(UNITED STATES, 8/30/2010)
StarKist Co., a leading producer, distributor and marketer of seafood products in the United States, has announced the launch of its dynamic new website, www.StarKist.com. With mouth-watering recipes like the StarKist Farmhouse Salad and Sweet & Spicy Lettuce Wraps, the site features more than 80 delicious meal solutions to help consumers easily incorporate more healthy tuna products into their everyday lives.
 |
| The website will provide online visitors with the ability to rate recipes, share them with friends and save recipes to a personalized recipe box |
The new website comes after the recent launch of the "Have You Been StarKist?" campaign. Representing a play on words, and bridging the connection between the "fish-kiss" and seafood, Have You Been StarKist? aims to engage today's consumers with innovative ways to enjoy the best that seafood has to offer.
"Getting 'Kist is all about discovering the taste and health benefits of incorporating StarKist Tuna into your everyday life," said Jennifer Albert, Director of Marketing, StarKist Co. "With a variety of recipes for any meal occasion, beautiful recipe photography, helpful recipe tips and nutrition information, we know that www.StarKist.com will become a valuable resource for today's busy consumers."
According to Albert, the site features delicious, easy to prepare and good for you meal solutions -- everything from Albacore Pesto Panini, a perfect weekend lunch, to Mediterranean Tuna Pizza, a delectable dish that will draw the whole family to the dinner table. In addition, many of the recipes were developed by StarKist's registered dietician to encourage more families to incorporate healthy tuna products, which are an excellent source of protein and heart-healthy Omega 3 fatty acids, into their cooking repertoire.
The website will provide online visitors with the ability to rate recipes, share them with friends and save recipes to a personalized recipe box. The site will offer the most up-to-date information about StarKist promotional activities, including coupons and special offers, as well as seafood-related health and nutrition information. The new www.StarKist.com also features a special section dedicated to everyone's favourite tuna, Charlie the Tuna.
 |
| StarKist (R) SeaSations (R) are lightly sauced Atlantic whole white fish fillets, perfectly steamed right in your very own microwave |
"One of our core guiding principles was to provide content that would be fresh and relevant to StarKist's consumers," said Dawn Goulbourn, IBM Interactive. "Encouraging consumer interaction through the enablement of features that support user generated contributions, such as ratings, recipe submission and comments will foster a sense of community and will help to keep the site interesting and authentic."
About StarKist
StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States. A category leader in innovation, StarKist was the first brand to introduce the StarKist Flavor Fresh Pouch(R); StarKist Tuna Creations (R), a line of lightly marinated tuna; and, a dolphin-safe policy. As America's favourite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie (R), the Tuna, who swam into the hearts of tuna fans in 1961 and is still a fan favourite today. StarKist Co. is a wholly owned subsidiary of the Dongwon Group.
Photos: Starkist
Related News and Articles
Margaret Stacey
Editor Companies and Products
[email protected]
www.seafood.media
Information of the company:
|
Address:
|
323 N. Shore Dr., Ste. 600
|
|
City:
|
Pittsburgh
|
|
State/ZIP:
|
Pennsylvania (PA 15212)
|
|
Country:
|
United States
|
|
Phone:
|
+1 412 323 7400
|
|
E-Mail:
|
[email protected]
|
More about: 
|
|
|
Approval / Accreditation / Certified / Oversight by...
|
Print
