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As millions of Americans turn to Weight Watchers for help achieving their New Year's "weight-loss" resolutions, Trans-Ocean is once again putting its Crab Classic brand in front of this sizable and attractive audience.

 

 

Advertising for Crab Classic breaks on the Weight Watchers web site; the online advertising will be followed by a full-page print ad that will run in the March/April issue of Weight Watchers Magazine. In 2009, Trans-Ocean experienced an excellent response to Crab Classic advertising that ran with Weight Watchers. Crab Classic is America’s number 1 selling brand of surimi seafood with a 35 per cent share of the market and distribution in major food retailers nationwide.

 

 

The banner ads, which will run throughout the key January/February time frame, appear in the Recipes section of the WeightWatchers.com site and are accompanied by four, healthy recipes that feature Crab Classic as the main ingredient. The ads also link visitors to a specially developed Lite & Healthy Recipes section on the Trans-Ocean web site.

The full-page, color print ad creative presents Crab Classic as "simple, healthy seafood". The advertising will appear in the March/April issue of Weight Watchers Magazine, which hits newsstands and is delivered to subscribers in mid-February, just in time for the Lent season which begins on February 17, 2010.

 

Trade-Ocean has positioned Crab Classic as a healthy seafood that is certified by the American Heart Association and also is an excellent source of omega-3, making the tie-in with Weight Watchers a natural fit. Weight Watchers magazine has a readership of over 10 million consumers while the WeightWatchers.com web site has 4-5 million unique visitors each month.

"To Weight Watchers members and followers, Crab Classic represents something different. It's healthy seafood with a mild flavour that can be used in so many different ways," commented Trans-Ocean's Vice President of Sales & Marketing, Lou Shaheen. "The response to our advertising in 2009 was phenomenal, proving that there is strong interest in our products among this audience."

 

About Trans-Ocean

Trans-Ocean was a pioneer in the introduction of surimi seafoods to markets throughout the United States. The company was founded in 1985, just as surimi seafood, which at the time was known to the public as imitation crab meat, caught a wave of popularity nationwide.

Through effective marketing and sampling, consumers quickly learned the many benefits of surimi seafood and significant sales volume followed. Trans-Ocean operates a modern production facility with strict quality control procedures, ensuring all products receive the stamp of approval of the USDC (United States Department of Commerce), the FDA (Food and Drug Administration), and the HACCP (Hazard Analysis and Critical Control Point) program. Trans-Ocean Crab Classic brand is also MSC (Marine Stewardship Council) certified.

 

Trans-Ocean is a wholly-owned subsidiary of Maruha-Nichiro (Public, TYO:1334), one of the world's largest seafood companies and a major factor in the shrimp industry.

 

 

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