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FOS is constantly engaged in awareness campaigns to make people conscious of the importance of buying only certified sustainable seafood.
Friend of the Sea New Radio and TV Awareness Campaign Reaches Millions in Europe
(ITALY, 2/4/2014)
Friend of the Sea (FOS) has announced a new TV Campaign for the Italian and Swiss audience to be followed by similar initiatives in Spain and other countries.
The commercial broadcasting started in Italy on the 2nd of February, at prime time on a major TV channel.
Over 5,000,000 viewers will be reached - almost 10% of Italy's population. The TV campaign follows a radio campaign aired in December on the major radio stations.
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| Paolo Bray. |
In Switzerland, the campaign will be watched by approximately 700,000 people (10% of the Swiss population) from the second week of February till the end of March.
FOS advertisement for the Swiss TV is translated in French, German and Italian and it will be aired on all 7 major TV channels.
The TV spots introduce viewers to the Friend of the Sea certification, highlighting companies' engagement in environmental conservation and social accountability.
"We believe”, explains Paolo Bray, Director of FOS, “that by increasing consumer's awareness of our logo, we will consequently motivate distributors and producers to implement sustainable company policies.”
About Friend of the Sea
Friend of the Sea (FOS) is an international certification program for products from sustainable fisheries and aquaculture. Over 350 companies in more than 50 countries have relied on Friend of the Sea to assess the sustainability of their seafood origins.
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| Products and their origins are audited onsite by independent international certification bodies, against strict Friend of the Sea sustainability criteria. |
Audit are run by independent certification bodies accredited by national accreditation institutes. Audit are run also on site and they are based on best and most updated available scientific data.
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| Friend of the Sea leads fisheries to adopt selective fishing methods, reduce ecosystem impact and manage within Maximum Sustainable Yield. |
Source: Friend of the Sea
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Margaret E.L. Stacey
Editor Companies and Products
[email protected]
www.seafood.media
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