(Photo: Birds Eye/UK Home Office/FIS)

Birds Eye Releases Limited Edition Fish Fingers to Mark Queen's 90th Birthday

Leading frozen food brand, Birds Eye, is launching a limited edition pack of fish fingers in celebration of The Queen’s official 90^thBirthday.

Birds Eye’s Cod Save The Queen fish fingers will be available from 6 June, in the lead-up to the celebrations taking place on Sunday 12^th June. The limited edition packaging features Union Jack bunting in the background and everybody’s favourite Captain Birdseye wishing “Happy 90^th Birthday Ma’am”.

Birds Eye's fish fingers are made with the finest 100% MSC cod fish fillet and covered with delicious light and crispy golden breadcrumbs.

Steve Chantry, Birds Eye marketing director, comments: “Last year, we marked the 60^th anniversary of our fish fingers, which was a momentous occasion for the brand. This year, we want to help Brits celebrate a milestone for another of the country’s much-loved icons, and hope our Cod Save The Queen packs provide Brits with a bit of fun in the lead-up to the big day.

Birds Eye's fish fingers are made from 100 percent fish fillet and wrapped in delicious golden breadcrumbs.

“So from one national treasure to another, we hope Her Majesty is able to enjoy her own fish finger sandwich as she marks her big day.”

Birds Eye’s Cod Save The Queen fish fingers (pack of 12) will be available from 6 June at Tesco, Sainsbury’s, Asda and Morrisons with a retail selling price of GBP 2.49 (EUR 3.20).

About Birds Eye

Birds Eye is an international brand of frozen foods such as seafood, meat and vegetables. Birds Eye is considered to be one of the founders of the modern frozen food industry and is credited with inventing a fast freezing process that preserves the quality of food. Founded by General Foods, which in 1929 bought the rights to use a fast-freezing process patented by Clarence Birdseye.

The brand and its underlying business is held by different owners in various territories: Europe - Formerly owned by Unilever, which announced in August 2006 that the business was sold to UK-based private equity group Permira under the name of Birds Eye Iglo Group (“BEIG”).

Around half of the company’s business is in the UK, where it operates under the Birds Eye brand, while the remainder lies in continental Europe, particularly Germany and Austria, where products are sold under the Iglo name.

Source: Birds Eye

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