Jamie Oliver by Young’s launched 12 new delicious fish favourites

Jamie Oliver Launches New Frozen Range Using Sustainable Fish

For the first time, Jamie Oliver is launching his own frozen fish range with Young’s Seafood Limited, to champion high quality, sustainable alternatives to species like cod and haddock.

The Jamie Oliver by Young’s range - featuring Marine Stewardship Council (MSC) certified pollock fish fingers and crispy salmon & pollock fishcakes - will be made in Grimsby and goes on sale in the United Kingdom next month.

Jamie Oliver Young's has launched 12 delicious sustainable fish products, including fish cakes, fish pies and fish fingers

Jamie Oliver said: “Fish is delicious and good for you but, as most of us know, we need to be careful about over-fishing."

"What I’ve done with my range by Young’s is focused on delicious, convenient favourites like fish cakes and fish fingers but I’ve made sure that we’re using sustainable fish so the mums and dads can buy a great product with no nasties.”

Jamie adds, “There might be people saying ‘why has Jamie gone into frozen?’ My fish with Young’s is frozen within a matter of hours of being caught – at its best - locking in all that fantastic flavour, no mucking about and as usual, I’ve been all over the recipes making sure we’re using chunks of fish and not minced fish."

Alaska pollock catch (Photos: NOAA)

"It’s about making simple, delicious food accessible and affordable without compromising on the environment,” he stated.

Natasha Gladman, Marketing Director at Young’s Seafood Limited, says, “Young’s has been producing seafood for more than 200 years, and we’ve long been committed to sustainable fishing as the industry leader."

"It was a natural meeting of minds working with Jamie on his range, and we’re delighted with the results. We’ve really been driven by our shared passion for fish stocks for the future and improving the nation’s diet,” she concluded.

Young's today is a world class modern fish company, combining experience with fish sourcing skills, technical ability, an award-winning sustainability approach

Jamie introduces the sustainable fish used in Jamie Oliver by Young’s:

• Wild MSC Alaska pollock - Full of flavour, this delicious white fish has a beautiful flaky texture which works really well in our range of products. Alaska pollock is a member of the cod family. It has only recently started to gain popularity as an alternative species to cod or haddock.
• Wild MSC Alaska salmon - This is a beautiful pink salmon that has the perfect texture and flavour for our range of products. The salmon is full of vitamins and minerals, thanks to its diet and environment. All these health benefits are retained when the fish is frozen.
• Our pollock and salmon are all Marine Stewardship Council-certified, which means the fisheries where they came from use sustainable fishing methods, while minimising their impact on the environment.
• Scottish-landed North Sea whiting - Our smoked whiting is caught off the Scottish coast. The fish is smoked in Scotland using smoke from beech wood chips and a little bit of salt, which gives it its beautifully delicate smoky flavour and natural colour. Whiting, considered an under-utilised species, is a soft delicate white fish with a flaky texture that works beautifully in our fishcakes. The fish is responsibly sourced in line with Young’s Fish for Life programme from a fishery that adheres to Young’s ’10 Principles for Responsible Fish Procurement’.

Jamie Oliver by Young’s will be available nationwide from September 2011 in Asda, Co-op, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose.

Whiting catch (Photos: NOAA)

About Jamie Oliver

Jamie Oliver is a phenomenon in the world of food, as he is one of the world's best-loved television personalities and one of Britain's most famous exports.

Jamie has had huge success with his television programs, which have now been broadcast in over 100 countries including the USA, Australia, South Africa, Brazil, Japan and Iceland.

Having been translated into over 30 languages, the accompanying cookbooks are bestsellers not only in the UK but across the world.

His 2010 book, Jamie's 30 Minute Meals, became Jamie's first million-selling book in the UK as well as being the fastest-selling non-fiction book since records began.

About Young’s Seafood Limited

Grimsby, one of Europe’s oldest fishing ports, has been home to Young’s for more than fifty years

Young’s Seafood Limited is the UK’s leading supplier of frozen and chilled, own-label and branded fish and seafood to customers and consumers.

The company is a major supplier to all UK chilled retailers and is home to Young’s, the UK's leading frozen fish brand, and Findus.

Young’s Seafood Limited is part of European parent company Findus Group.

Young's has a practical and positive programme on responsible fish procurement 'Fish for Life', including its 10 Principles of Responsible Fish Procurement, which governs all fish sourced, whether wild-caught or farmed.

Young’s Seafood Limited is the UK’s largest supplier of fish and seafood to retailers and consumers, as the company buys 88,000 tonnes of seafood every year.

Source: Young’s Seafood Limited

Related Articles
Young's And Ocado Partnership Launches Fish Fight-Inspired Coley
Young’s Fish Fingers Nominated By MP To Highlight British Manufacturing
IN BRIEF - Young's Seafood Limited comments on proposed reform of CFP
IN BRIEF - Young's Seafood Limited's response to supreme court's ruling on seafish
Young’s Seafood welcomes fish sustainability moves
IN BRIEF - Young’s Seafood Limited welcomes Project Ocean and Parliamentary debate on discards
IN BRIEF - Meet the UK fish-taster whose tongue is worth GBP 4 million 

Brian Loubet Jambert
[email protected]
www.seafood.media

Address:	Ross House, Wickham Road
City:	Grimsby
State/ZIP:	England (DN31 3SW)
Country:	United Kingdom
Phone:	+44 1472 585 858
E-Mail:	[email protected]
More about:

 

 

 

 

Print