Consumers will now be able to buy Young's coley from Ocado (Photo: Young's Seafood Limited)

Young's And Ocado Partnership Launches Fish Fight-Inspired Coley

With the return of Hugh Fearnley-Whittingstall's Fish Fight on Channel 4, Young's Seafood Limited has responded to Hugh’s campaign on discards, and call for consumers to try a wider variety of fish species, by working in partnership with online supermarket Ocado to exclusively launch Young's frozen coley. 

Consumers motivated by the Fish Fight campaign to try and buy coley will now able to do so with just a few clicks of a mouse.

In line with Young's Fish for Life programme on responsible fish procurement, Young's 4 Coley Fillets (450g) are sourced from the cold waters of the North East Atlantic. Having supplied coley previously, Young's has drawn on its 200 years of fish expertise and worked carefully to ensure this fish is sourced responsibly. The coley fillets are ready to cook from frozen, in just 5 minutes, and are perfect to use in a fish pie or baked in foil with garlic and herbs.

Young's has a practical and positive programme on responsible fish procurement 'Fish for Life' (Photo: Young's Seafood Limited)

Natasha Gladman, Marketing Director at Young's Seafood Limited, said: "The coley launch, in partnership with innovative online retailer Ocado, marks an important step in our work to encourage people to try different fish species."

"Our research shows that consumers want a wider variety of ways to enjoy responsibly sourced fish. But right now people in the UK currently only eat fish 1.4 times a week, which is still well below the 2 times a week level recommended by the Government, and we're working to encourage everyone to be more adventurous and try something new. We hope that consumers who have been inspired by the Fish Fight campaign will be inspired to go online at Ocado and try Young's Coley Fillets," she stated.

Lawrence Hene, Head of Grocery Retail at Ocado, said: "We're really pleased to be introducing this exclusive new product with Young's. The launch shows, we remain focussed on broadening our range for customers and offering a more sustainable supermarket experience."

Young's Seafood Limited buys 88,000 tonnes of seafood every year (Young's Seafood Limited)

About Young’s Seafood Limited

Young’s Seafood Limited is the UK’s leading supplier of frozen and chilled, own-label and branded fish and seafood to customers and consumers.

The company is a major supplier to all UK chilled retailers and is home to Young’s, the UK's leading frozen fish brand, and Findus. Young’s Seafood Limited is part of European parent company Findus Group.

Young's has a practical and positive programme on responsible fish procurement 'Fish for Life', including its 10 Principles of Responsible Fish Procurement, which governs all fish sourced, whether wild-caught or farmed.

About Ocado

Ocado was established in 2000, started trading in 2002 and is now one of Britain’s leading online supermarkets.

Ocado delivers over 21,000 product lines including Waitrose goods and a growing Ocado own-label range

Ocado operates a centralised distribution model which means that it does not rely upon a network of stores from which to service customers – orders are fulfilled at a unique, high-automated Customer Fulfilment Centre in Hatfield, Hertfordshire, before being loaded onto delivery vans making local routes, or transported by HGV to vans stationed at a network of regional UK distribution spokes.

Last October it was named World E-tailer of the Year at the prestigious World Retail Awards and, last month, won Consumer Initiative of the Year at the Grocer Gold Awards for its popular mobile commerce platform.

Source: Young’s Seafood Limited

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Brian Loubet Jambert
[email protected]
www.seafood.media

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