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Peniche Can brings the best of the legacy of the Portuguese canning industry.

Thai Union’s Factory in Portugal Inaugurates Factory Store with Own Product Line

  (PORTUGAL, 5/29/2023)

Thai Union’s factory in Portugal, European Seafood Investment Portugal (ESIP), has officially inaugurated their new factory store, which will sell ESIP’s own brand creation Peniche Can by Thai Union as well as other ESIP products that are exported to three continents.

The factory store, called Peniche Can Store, was inaugurated last week by ESIP’s team and dignitaries from the local community and from Thailand. The store extends ESIP’s production facility in Peniche and displays the factory’s new brand creation Peniche Can Surf, a selection of tuna salads that speaks to Peniche’s and the region’s vibrant surfer community and all people supporting a healthy and active lifestyle. Peniche Can Surf will be available at the store and nationwide via penichecan.pt.

Thai Union executives and dignitaries inaugurated the Peniche Can Store, among which are Sven Massen (speaking), Europe Operations Director at Thai Union, João Santos, Plant Manager ESIP, Thailand’s Ambassador to Portugal, Khrongkanit Rakcharoen, Minister Counsellor Supamas Yunyasit of the Thai Embassy and Henrique Batista Antunes, Mayor of Peniche.

João Santos, Plant Manager at ESIP, said: “Our brand-new factory store and our new brand Peniche Can by Thai Union with its Peniche Can Surf range of products are a celebration of Peniche as a playground for surfers from Portugal and all over the world. Our store is right next to the beach and at the heart of our community. We’re all proud to live and work here and our Peniche Can Store will show people from near and far that we’re responsibly producing seafood products that make their way all over the world – from right here in Peniche.”

The factory created Peniche Can by Thai Union as a reverence to Peniche's fishing heritage.

Sven Massen, Europe Operations Director at parent company Thai Union, said: “ESIP is an important pillar of the Leiria district’s economy, and it’s one of our most versatile plants in Europe. We’re employing over 850 people from Peniche and the surrounding area, so this store and our new brand Peniche Can is our way of sharing our passion for seafood with the community and with the people in Portugal.”

The factory’s new brand creation Peniche Can Surf.

 Peniche Can Surf celebrates Portugal’s status as a surfer’s paradise

The factory created Peniche Can by Thai Union as a reverence to Peniche's fishing heritage (with the upcoming Peniche Can Fish range of products) and its vibrant community of surfers (Peniche Can Surf). The brand starts off with a salad range:

  • Tuna, bulgur and vegetables
  • Tuna, red beans and mixed vegetables
  • Tuna pasta salad with tomatoes, green olives and tomato and herb sauce.

Founded in 1915, ESIP is the fourth-largest exporting company of its home district Leiria and is exporting its products to three continents. More than 850 employees operate 8 production lines, which can process 90 different recipes and 16 fish species, generating a yearly turnover of EUR 84 million. ESIP is a Thai Union Group company.

The new brand shares the company's passion for seafood with the community and with the people in Portugal.

About Thai Union

Thai Union Group PCL is the world's seafood leader, bringing hcompanyigh quality, healthy, tasty and innovative seafood products to customers across the world for 46 years.

Today, Thai Union is regarded as one of the world's leading seafood producers and is one of the largest producers of shelf-stable tuna products with annual sales exceeding THB 155.6 billion (US$ 4.4 billion) and a global workforce of more than 44,000 people who are dedicated to pioneering sustainable, innovative seafood products.

The company’s global brand portfolio includes market-leading international brands such as Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar, Hawesta, and Rügen Fisch, Thai-leading brands SEALECT, Fisho, Qfresh, Monori, OMG Meat, Bellotta and Marvo, and ingredient and supplement brands UniQ®BONE, UniQ®DHA and ZEAvita.

Source: Thai Union

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Information of the company:
Address: 72/1 Moo 7, Sethakit 1 Road, Tambon Tarsrai
City: Amphur Muangsamutsakorn
State/ZIP: Samutsakorn (74000)
Country: Thailand
Phone: +66 2 298 0024
Fax: +66 2 298 0548
E-Mail: [email protected]
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