Today, 76% of Kroger's top 20 wild-caught fresh and frozen species is either MSC certified or in MSC full assessment. (Photo: Jonesdr77/CC BY-SA 3.0)

Kroger Invites Customers to Support Sustainable Seafood

The Kroger Co. (NYSE: KR) has recently released a video series designed to inform customers about the company's work to source sustainable seafood.

"We know that our customers value our commitment to sourcing sustainable seafood," said Suzanne Lindsay-Walker, Kroger's director of sustainability. "We continue to work with fisheries and our supplier partners to ensure that Kroger's seafood is fresh, delicious and available for future generations."

Kroger's goal is to source 100% of its top 20 wild-caught species from fisheries that are MSC certified, in MSC full assessment, or engaged in a WWF fishery improvement project by the year 2015.

Kroger's strategy for responsibly-sourced seafood – which was developed in partnership with the WWF (World Wildlife Fund), a leading conservation organization – is explored in a three-part video series that has been shared through social media during the past two weeks.

About The Kroger Co.

The Kroger Co. (NYSE:KR) is one of the world's largest grocery retailers, with fiscal 2012 sales of USD 96.8 billion. The Kroger Co. Family of Stores spans many states with store formats that include grocery and multi-department stores, discount, convenience stores and jewellery stores.

The company employs more than 375,000 associates who serve customers in 2,640 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's. The company also operates 786 convenience stores, 320 fine jewellery stores, 1,240 supermarket fuel centres and 38 food processing plants in the United States.

The Kroger Co. is one of the world's largest grocery retailers.

Source: The Kroger Co.

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