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Lidl supermarket catalogue. (Photo: Lidl)
Lidl invests EUR 120 million to expand
(SPAIN, 3/1/2013)
Lidl German supermarket chain will invest EUR 120 million to renovate its stores, opening new outlets, and install a new logistics platform in Murcia. The ultimate goal of this strategy is to gain market share in Spain.
The announced investment represents a 20 per cent increase compared with EUR 100 million disbursed by the chain last year to fund the creation of 14 new stores and the refurbishment of 65 stores, in its quest to expand its presence in Spain.
Michael Aranda, Lidl CEO, stated that "the opening of new stores and logistics infrastructure as well as the refurbishment of the existing premises are intended to fit the new image of the company and to make it more efficient as to energy use."
A percentage of the budget will be destined to the construction of the ninth logistics platform that the German chain will install in Spain.
It is expected that the construction works in the new plant that will be located in the Lorquí municipality in Murcia will begin this summer. The property will feature 40,000 m2 and will employ about 200 people.
Also, Lidl has planned an expansion of over 8,000 m2 in the logistics center that the chain has in Montcada i Reixac, in Barcelona.
The company entered the Spanish market in 1994 with the opening of a store in Lleida (Catalonia) and since that time it has experienced steady growth. Currently, it has about 530 stores and eight logistics platforms (Valencia, Vitoria, Seville, Madrid, Barcelona, Ferrol, Malaga and Tenerife).
During 2012 the firm added about 150 employees, reaching a staff of 9,650 workers. Each week, more than 2.8 million customers express their trust in the German retail stores, according to Distribución Actualidad.
With its activity, Lidl chain has managed to consolidate its position as a strategic member of the distribution sector in Spain, promoting the development of the Spanish food industry and the horticultural sector. It currently has over 350 Spanish suppliers to supply national products to the 528 stores it owns in Spain, in addition to the more than 9,000 that it has throughout Europe, reported Góndola Digital.
By Silvina Corniola
[email protected]
www.seafood.media
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