The Upcycled Certified™ Program celebrates the brands who manage their resources in a more responsible way.

trū® Protein Achieves Upcycled Food Association Certification

The trū Shrimp Companies, Inc., producer of trū® Protein, today announced its membership to the Upcycled Food Association (UFA), a non-profit organization dedicated to preventing food waste by growing the upcycled economy. In addition to becoming a member of the Upcycled Food Association, trū® Protein is now an Upcycle Certified ingredient.

Michael Ziebell.

"Our mission is to be a sustainability leader within the pet food and treat industry and becoming a certified member of Upcycled Food Association is the obvious next step in our journey to elevate our corporate social responsibility," said Michael Ziebell, President and Chief Executive Officer. "We're excited to be Upcycled Certified and join the list of other great companies to help mitigate food waste, combat climate change and offer customers a superior quality pet food ingredient."

Upcycled food helps reduce food waste by creating new, high-quality products from otherwise wasted but perfectly nutritious ingredients. Evidence shows strong consumer demand for upcycled foods, and recently, more groups have predicted that upcycled foods will be a major trend. Whole Foods Market listed upcycled food as a top-ten trend in 2021.

"Upcycled foods come from ingredients that would have otherwise ended up going to waste," said Brad Allen, Chief Executive Officer of Blue Indie Innovations. "Pet food processors and pet food brands are exploring more options for upcycled ingredients, to give them a broader spectrum of products. Having the ability to use trū Protein affords the manufacturer and brand many options to innovate and develop products that are on trend, sustainable and nutritious."

Angie Crone.

"trū Protein has established itself as a true change agent in the sustainable pet food space by utilizing the parts of the shrimp harvest that are typically discarded for not meeting stringent product specifications. UFA is thrilled to welcome trū Shrimp into our membership network that now includes 260 organizations from over 20 countries," said Angie Crone, UFA Chief Executive Officer.

trū® Protein is a high protein, low-fat pet food and treat ingredient with a one-word ingredient statement: shrimp. It delivers superior, nutritional values for companion animals, and offers a desirable and authentic taste of shrimp. trū Protein joins the consumer trū® Shrimp and medical application trū® Chitosan for a complete and sustainable utilization of every single part of  shrimp.

trū Protein, a brand of the trū Shrimp Companies, uses the highest quality raw shrimp to produce a new standard in pet ingredient protein. Made from 100% ground raw shrimp, is high in protein, low in fat, pathogen-free and 100% traceable due to the company's patented Tidal Basin™ technology.

Source: trū Shrimp Companies, Inc.

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