Welcome   Sponsored By
Subscribe | Register | Advertise | Newsletter | About us | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Tom Johansson and Emil Wasteson.

Hooked Foods Secures Investment From Top-Tier Investors & Opens Crowdfunding Campaign

  (SWEDEN, 5/2/2023)

After securing another SEK 10 million (USD 969,000) for its sustainable plant-based seafood, Swedish company Hooked Foods has announced its first limited crowdfunding round on Crowdcube.

“We closed our raise with top tier investors, will continue to grow and you now have the unique opportunity to join our wave and invest in this round as well. Take your chance below, get your spot in our limited crowdfunding and join our movement!” said Tom Johansson, co-founder and CEO at Hooked Foods, on social media.

 
Hooked Toonish is a plant-based seafood substitute for tuna and it’s now available in restaurants and the frozen section in the store.

A healthier seafood ecosystem

Hooked was born in 2019 after Tom Johansson and Emil Wasteson were challenged to create a sustainable plant-based alternative to seafood to lead the transition to a healthier ecosystem.

The company says that to date, it has raised EUR5 million from a limited group of reputable impact investors, including Brightly Ventures, Oyster Bay VC, Veg Capital, Katapult Ocean, ProVeg, Kale United, and local music legend Danny Saucedo.

 
Hooked is an impact startup developing plant-based seafood to lead the transition to a healthier seafood ecosystem.

More sustainable solutions

Hooked’s portfolio includes alternatives to salmon, fish sticks, and tuna. At the beginning of the company’s commercial journey, the products were only available at restaurants. In 2021, Hooked’s tomato-flavoured tuna alternative arrived on supermarket shelves, before being joined by the rest of the range last September.

After launching its salmon alternative, Salmoonish,  Hooked said it had been inundated with positive consumer feedback. One customer, who has been vegan for seven years, said they “cried tears of joy” at the taste, describing it as identical to conventional salmon. Another said that Salmoonish “tastes and smells like salmon in a scary way”, while a third said the product “would probably fool anyone”.

 
Toonish Skagen is a ready-to-eat Swedish classic that goes perfect on a toast, baked potato, in a wrap or to any of your favorite festive foods.

The company also reported 25% month-over-month growth and 300% estimated growth for 2022.

“When great people join forces, extraordinary things are made. Hooked Foods is a revolt against the forces of darkness in the seafood industry. A revolt against the mindless destructive fishing methods, overpopulated and polluted industry fish farms and the massive amounts of bycatch being caught everyday from our oceans & marine ecosystems. This is happening right now and Hooked is fighting this day by day with more sustainable solutions,” added Johansson.

 
Hooked Fish-ish sticks are 100% plant-based fish sticks for the whole family. With the same taste, crunch and similar nutrients as fish sticks, but kind to our oceans and without environmental toxins.

About Hooked

Hooked Foods is a Swedish food tech company founded in 2019, with a vision to help the shift towards a more sustainable consumption of fish.

Hooked Foods is on a mission to counteract overfishing, bycatch and consumption of microplastics and toxins often found in fish by creating innovative, delicious plant-based seafood alternatives.

Hooked is developing, selling and marketing flavourful and nutritious plant-based fish to restaurants and grocers with its first product, Toonish, and are currently developing a plant-based salmon substitute.

Source: Vegconomist.com/Hooked

[email protected]
www.seafood.media


Information of the company:
Address: Hagaesplanaden 70, 72
City: Stockholm
State/ZIP: (113 65)
Country: Sweden
Skype: https://www.instagram.com/hookedfoods/?hl=en
More about:


Location:



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Aquaculture Innovation: Experts Address Hidden Challenges of Waterborne Feeding
Automation Revolutionizes Fish Processing: Working For or Against Your Business?
Pangasius Emerges as Strategic Protein Choice for Food Businesses Amid Shifting Consumer Demands
THAIFEX - ANUGA ASIA 2025 Drives Global Food & Beverage Dealmaking in Bangkok
From 'Mission Impossible' to Market Leader: Skretting China Pioneers Top-Quality RAS Feed for Domestic Salmon Boom
BioMar Norway Secures ASC Certification, Bolstering Sustainable Aquaculture Feed Supply
Wärtsilä Unveils Major Leap in Ammonia Engine Efficiency, Promises Near-Zero GHG Emissions for Shipping
Maruha Nichiro Forges Comprehensive Logistics and Business Partnership with SENKO Group Holdings
Ultra Fish Group Strengthens Market Position with Acquisition of Severny Kristall
Nomad Foods Navigates Retail Destocking and Inflation, Reports Q1 2025 Results with Strong Margin Expansion
Tackling FLAG Emissions: A Critical Step Toward Low-Carbon Aquaculture
Smoking success with digital control
Royal Greenland publishes its annual report for 2024
THAIFEX – ANUGA ASIA 2025: Driving Innovation & Global Opportunities in F&B for Asia Pacific
SalMar – Merger with Wilsgård AS and resolution to increase the share capital
Kawasaki Heavy Industries Unveils Sustainable Aquaculture Innovation to Boost Global Food Security
Simplify Feeding Operations with the New Fishtalk 5
Maersk's Logistics Trend Map Identifies Top Ten Disruptors Shaping Global Supply Chains
Supplying healthy and sustainable salmon
VIKING Achieves Record Revenue, Sets New Strategic Goals
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Scientists Convene in Shanghai to Discuss Giant Squid Conservation and Management
China Experts underscore the urgent need for enhanced biological and stock knowledge of the resource. Shanghai - The president of the Committee for the Sustainable Management of Giant Squid (CALAMASUR...
New Report Unlocks Opportunities for Norwegian Snow and King Crab in the U.S. Market
United States Fresh insights aim to strengthen Norway's premium position amid rising demand and unique market advantages. OSLO – Norway's seafood industry is strategically positioning itself globally, with sig...
Global Squid Prices See Significant Rise in June Driven by Supply Shocks
China The overall price index for China's ocean-going squid surged in June 2025, reaching 281.07 points. While the Southwest Atlantic saw a supply glut, sudden fishing closures in the Southeast Pacific and ...
Indonesian Fisheries Sector Sees Strong Growth in Q1 2025, Exports Up 6.5%
Indonesia Fisheries production rises 2%, signaling positive trends for national food security and economic contribution. JAKARTA – Indonesia's fisheries sector demonstrated robust growth in the first qua...
 

Umios Corporation | Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Grupo Pereira Headquarters
Costa Meeresspezialitäten GmbH & Co. KG
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Aquaculture Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2025 Seafood Media Group Ltd.| All Rights Reserved.   DISCLAIMER