IN BRIEF - The Chicken of the Sea Mermaid Engages With Consumers in a New Way
UNITED STATES
Saturday, March 05, 2011
San Diego - The iconic Chicken of the Sea Mermaid is coming to life in video after more than 30 years.
Chicken of the Sea is launching a new integrated campaign featuring the Mermaid in a series of online video and radio commercials that bring her to life as an animated and talking character. Dubbed “Mermaid on a Rock,” the campaign will leverage the brand’s rich heritage, while also allowing consumers to get to know the Mermaid and her personality.
The commercials will showcase the Mermaid’s interactions with different characters while she sits on a rock in the sea sharing her wisdom about eating healthy, cooking delicious meals, and of course, why Chicken of the Sea seafood is an important part of anyone’s diet. The brand’s catchy jingle will also play a starring role in the video and radio spots.
The online videos will air on CBS Interactive and ABC Digital’s family of websites, in addition to Hulu, Katz 360 and VideoEgg. This isn’t the first time the Chicken of the Sea Mermaid has received a makeover. Since she first appeared on Chicken of the Sea’s product labels in 1952, the Mermaid has undergone four transformations. This fifth transformation will bring the current version of the brand’s iconic Mermaid to life as an animated character.
In April 2018, the ambitious “Project for the Development of Monitoring Methods and Prediction System for Harmful Algal Blooms for Sustainable Aquaculture and Coastal Fisheries in Chile” began, also known as Algae Monitoring in Chile (MACH). , scientific and technological collaborative effort between Chile and Japan with a holistic-ecosystem view that recognizes that the phenomenon of Harmful Algal Blooms (HAB) depends on the environmental quality and the biotic diversity of the ecosystem, as a result of which collaborative relationships are established (mutualism) and antagonistic (parasitism) between microbial diversity and phytoplanktonic species.
Source: MundoAcuicola l Read the full article here
The government of France has announced new changes to its Label Rouge quality mark, which the Scottish salmon industry says will help expand its markets.
Label Rouge is a French mark of quality originally established in the 1960s that places stringent quality standards on food producers. For Scotland-based salmon producers, Label Rouge has long been an important part of their overall marketing strategy in Europe, and the product was the first non-French product to ever be awarded the quality label.
Author: Chris Chase / SeafodoSource l Read the full article here
Nutreco has opened a state-of-the-art fish and poultry feed production facility in Ibadan, Oyo State, Nigeria, through its operating company, which trades under the names Skretting and Trouw Nutrition. The new facility, valued at €25,000,000, was built on a 170,000 square meter site and has the capacity to manufacture 125,000 tonnes of extruded fish feed and animal feed per year. The plant was officially inaugurated on April 17, 2024 by the Executive Governor of Oyo State, Seyi Makinde.
Source: iPac.acuculture l Read the full article here
Bue Salmon conducted its first harvest earlier this week.
Norwegian land-based salmon producer Bue Salmon has announced the harvest of 90 metric tons of salmon for the first quarter of 2024.
The latest batch of salmon, initially stocked at 100 grams in June 2023, reached an average harvest weight of over 4 kilograms, with 95% rated as superior quality.
The largest individual fish weighed over 8 kg. The mortality rate for the batch was approximately 2%.
Source: SalmonBusiness l Read the full article here
A bill which seeks to expedite the review and approval process for mariculture projects in California has received bipartisan support, passing onto the state Appropriations Committee.
Currently in the process of consideration by the California Assembly, a bill which seeks to improve the efficiency of review processes for aquaculture projects has received support across both political parties and has been passed on to the next phase of the legislative process.
Source: The Fish Site l Read the full article here
The Lerøy Seafood Company has been hit by claims of a new discovery of the listeria bacterium at one of its Norwegian sites, according to Norway’s national broadcaster NRK.
NRK says the discovery is at a Lerøy Midt slaughterhouse in Trondelag county.
The Norwegian Food Safety Authority has told Lerøy that it must inform its customers of the discovery.
Two years ago several people in Sweden were taken ill with listeria complications resulting in seven deaths.
Author: Vince McDonagh / Fish Farmer l Read the full article here
New research on the use of waste is transforming the food and cosmetics industries, promoting the circular economy and creating new jobs.
In the food and cosmetics industry, sustainable resource management and waste minimization are increasingly priorities. A paradigmatic example of this trend is the innovative approach to the reuse of fish waste, which could revolutionize not only these industries, but also contribute significantly to the circular economy.
Icelandic fish farmer Matorka has overcome losses and damage caused by volcanic earthquakes, although it may yet choose to leave its treasured site
There is a lot for fish farmer Matorka to like about Grindavik. The water it extracts from boreholes in the volcanic rock at its land-based farm on the Icelandic peninsula is warmed by lava to almost 10°C, perfect for the Arctic char it grows.
The site is also supplied with clean geothermal electricity, and it is close to an airport and a seaport for easy export.
Author: Gareth Moore / fishfarmingexpert l Read the full article here
The European Union governs its fishing activity based on the Common Fisheries Policy. The initial objectives of this policy were to preserve fish stocks, protect the marine environment, ensure the economic viability of the Union's fleets and provide consumers with quality food. The community contribution is being lost and imports already reach 70% of the supply on the market. The successive reforms have not achieved their objectives and the means of production continue to decline. The global panorama does not correspond to the community panorama.
Source: Industrias Pesqueras l Read the full article here
The accumulated harvest until March 2024 was 123,200 tons, which means a reduction of 17.9% compared to the same period in 2023.
According to the latest Sector Report prepared by the Undersecretary of Fisheries and Aquaculture (Subpesca), the accumulated mollusk harvest until March 2024 was 124,400 tons, a figure that represents a decrease of 18% compared to the same date in 2023. . The total mollusks harvested constituted 33.7% of the national total harvests.
The mussels represented 33.4% of the national total harvest and 98.9% of the mollusk crop.
Vietnam's shrimp exports reached over 686 million USD in Q1/2024 Viet Nam
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