Beijing - China's interest in Norwegian seafood products is booming, as confirmed by Norway's Minister of Fisheries and Ocean Policy, Marianne Sivertsen Næss, during a recent promotional event in Beijing

The Minister met with about 20 journalists from China's most influential media outlets at a Hema Fresh grocery store, a gathering that, according to the Norwegian Seafood Council, reached tens of millions of Chinese consumers.

Record Export Figures

The Chinese market is crucial for the Norwegian fishing industry. "We have exported seafood for more than 10 billion NOK so far this year," Minister Sivertsen Næss highlighted.

• Salmon: This has been the main driver of growth. Figures from October indicate that the export volume has more than doubled, and its value has increased by 67% year-to-date.

• Other Products: Demand for other seafood, such as mackerel and shrimp, is also on the rise.

Innovation with Live Streaming

In a strategic move to capitalize on the digital consumption trend, Sivertsen Næss made history by becoming the first Norwegian Fisheries Minister to participate in a seafood live stream in China.

She was present during the launch of Lerøy Aurora's own live streaming channel, a platform that has established itself as a key engine for growth in salmon sales among Chinese consumers.

Royal Greenland, Greenland’s largest and most influential company, officially welcomed Toke Binzer as its new Chief Executive Officer on December 1st.

Binzer assumes leadership with a profound understanding of Greenlandic society and the company's crucial role in the nation's economy. "If things go well for Royal Greenland, they go well for Greenland—and vice versa," Binzer stated, acknowledging the "huge responsibility" to secure a significant part of the country's economic future. He looks forward to undertaking this task with employees in Greenland and globally.

A familiar figure in Greenland's business community, Binzer also brings valuable international leadership experience from his time at companies like IBM and TDC.

Royal Greenland's Chairman of the Board, Niels Thomsen, praised this dual background: “Toke has worked at the intersection of strategy, operations and people... experience that will be valuable in Royal Greenland’s continued development." Thomsen emphasized that Binzer’s combination of international experience and local insight makes him uniquely suited to lead the company as both a global market leader and a key contributor to Greenlandic society.

Binzer plans to visit Royal Greenland's global locations in the coming months to meet employees and gain firsthand operational insights.

NASF to launch new sustainability award as Pareto strengthens role in Bergen.

The North Atlantic Seafood Forum (NASF) has announced the launch of a new North Atlantic Sustainability Award, marking a significant expansion of the conference’s emphasis on long-term environmental and social performance across the seafood sector.

The award is designed to showcase standout efforts within the North Atlantic at a time when sustainability expectations, regulatory requirements and investor scrutiny are converging more sharply than ever. 

Source: SalmonBusiness | Read the full article here

New Zealand King Salmon, one of the southern hemisphere’s major fish farmers, has reported a loss over the past few months due to biological challenges, including high mortality and low fish weights, which have affected harvest volumes and led to a drop in revenues.

The loss in the eight months to 30 September was NZ $6.3 million (£2.7m) versus a profit of NZ $13.4 million (£5.8m) for the 12 months ended 31 January 2025.The results are the company’s first under a revised 30 September balance date, reflecting a shortened eight-month reporting period.

Author: Vince McDonagh / Fish Farmer | Read the full article here

New players from the financial, technology, and science sectors are joining the Sustainable Shrimp Partnership (SSP) to strengthen innovation and sustainability in aquaculture.

The Sustainable Shrimp Partnership (SSP), a pre-competitive ecosystem committed to raising sustainability standards in the shrimp industry, announces the addition of three new associate members: Banco Guayaquil, Kampi, and Kemin AquaScience.

Through working groups, collaborative projects, and the continuous exchange of technical and operational knowledge, SSP members—companies from across the value chain—work together to identify common challenges, develop shared solutions, and enhance performance across the shrimp industry.

Source: Fish Focus | Read the fullarticle here

China imported 742,758 tonnes of shrimp in the first 10 months of 2025, with the total representing a 1% decrease on the corresponding period of last year – largely due to a sharp contraction in January, confirms new industry analysis from Shrimp Insights. 

The organisation notes the volume slump was gradually offset by steady growth from February through August. Monthly imports peaked in July at 90,683 tonnes (+10% year-on-year) before easing to +1% in September and flattening completely in October.

 Source: Worldfishing |  Read the full article here

Mowi has issued NOK 4,500 million ($441 million) in new senior unsecured green bonds across two tranches, following its stock exchange notice

The company placed NOK 3,500 million ($343 million) in five-year floating-rate notes at 3-month Nibor plus 1.10 percent, and NOK 1,000 million ($98 million) in five-year fixed-rate notes at 4.95 percent. The full amount, including coupons, will be swapped into floating-rate euro exposure. Mowi said the transaction was well oversubscribed.

Source: SalmonBusiness |  Read the full article here