Welcome   Sponsored By
Subscribe | Register | Advertise | Newsletter | About us | Contact us
If you would like to send us an article, contact Margaret Stacey

Aeon Sells MSC Certified Sustainable Bonito

  (JAPAN, 3/4/2010)

The Japanese retailer Aeon Co., Ltd. (Public, TYO:8267) has started selling bonitos caught sustainably certified by the MSC (Marine Stewardship Council) at all its supermarkets across Japan.

The Jusco Shinagawa Seaside store in Tokyo's  began to sell MSC-labeled bonitos at a dedicated booth set up at its fish section on Friday, with packs of 100 grams of sashimi with a retail price between 298 and 398 yens . "We want eco-conscious customers to enjoy the bonitos," an Aeon official said.

Mr Myojin
Tosakatsuo Suisan Group
, headquartered in Kochi Prefecture, which obtained a MSC certificate last November for its pole and line fishing method,

supplies with bonitos in bulk to Aeon. Mr Myojin, President of the Tosakatsuo Suisan fishery says “During Japan’s post-war economic boom, rural fishery and agriculture businesses suffered as urbanisation resulted in underpopulated and aging rural societies. Adding value to our seafood products, for example, through internationally-recognised certification such as the MSC ecolabel, allows our rural societies flourish and maintain their traditions.”    

Aeon launched its first 11 MSC-labelled seafood products in November 2006 and now they offer to their customers over 20 products carrying the distinctive blue eco-label of the Marine Stewardship Council (MSC), marking the start of a commitment to sustainable seafood. The products are available in Jusco, MaxValu and other stores in Japan under the TOPVALU Green Eye private brand and include salted salmon fillets, salmon roe, pollock roe, cod roe and hoki. Consumers can easily spot the products by looking for the MSC’s blue eco-label on packaging.

Aeon’s move to source from fisheries that have been independently certified as sustainable and well managed is a clear signal that Japanese consumers are ready to look for the best environmental choice in seafood.

Aeon 's Director of Marine Products Division, Kazuhiko Nanya, commented at the time that for their customers, a
Aeon is working to preserve and pass on a fish-eating culture
commitment to sustainability engenders confidence that fish will continue to be on the dinner table in years to come. That's why Aeon decided to introduce MSC products, he said. The company viewing is in terms of global environmental conservation, and with the cooperation from customers as introducing MSC products in more premises, at the same time Aeon has been able to expand their private-brand MSC products.
The products come from four fisheries that meet the MSC's strict environmental standard - New Zealand hoki, Alaska salmon, Alaska pollock and Pacific cod freezer longline fisheries.
In 2007, MSC reached its 1,000th product, Green Eye Hot Pollock Roe (Karashimentaiko) and it was first sold in Aeon's supermarkets throughout Japan. The MSC-labelled products are available in all supermarkets of Aeon’s 16 companies.
About Aeon Co., Ltd.
Aeon Co., Ltd. is a group of 155 companies operating more than 450 General Merchandise Stores, over 750 supermarkets in Japan including fashion stores, financial services and amusement facilities.
The word aeon has its origins in a Latin root meaning “eternity.”  The customers’ beliefs and desires comprise the central core of Aeon’s philosophy. At Aeon, the eternal mission as a corporate group is to benefit their customers, and operations are thus customer-focused to the highest degree.The company's basic principles are: “Peace”, Aeon is a corporate group whose operations are dedicated to the pursuit of peace through prosperity; “People”,  Aeon is a corporate group that respects human dignity and values personal relationships and “Community”,  Aeon is a corporate group rooted in local community life and dedicated to making a continuing contribution to the community.
About Tosakatsuo Suisan Group
The Tosakatsuo Suisan Group skipjack tuna fishery uses the pole and line fishing method in which fish is caught one by one with a lure. This is a traditional fishing technique used in Japan, which is passed down from generation to generation and is based on the spirit of ‘Mottainai’, meaning ‘a pity to waste’.
The selective fishing method ensures only fish of a certain size are caught as the size of the lure is too big for juveniles, leaving juveniles to mature. This ensures that the stock is sustained and also means that there are almost no discards during the harvesting process.
Related Article

Margaret E.L. Stacey

Information of the company:
Address: 1-5-1 Nakase Mihama-ku
City: Chiba-shi
State/ZIP: (CHB 261-8515)
Country: Japan
Phone: +81 43 212 6085
More about:


View Larger Map


Click to know how to advertise in FIS
Loch Duart Salmon Pioneers Sustainability and Health Advancements with BioMar’s innovative Blue Impact Feed
Peter Pan Seafood Bolsters Food Safety and Compliance with Automation
Thai Union’s Factory in Portugal Inaugurates Factory Store with Own Product Line
Volvo Penta Introduces All-New IPS Professional Platform
Adding Value to Your Fish Product Line
The Shrimp of the Future
Elsinore Affordable Masago Caviar Available at Waitrose Supermarket
Born in the Pandemic, Biloxi Shrimp Co. Celebrates Its Third Anniversary
Copper River Salmon Celebrates Forty Years of Fresh
SIMBA Upgrades Logistics Module
Steakholder Foods 3D Bio-Prints First Ready-to-Cook Cultivated Grouper Fish
trū® Protein Achieves Upcycled Food Association Certification
Hooked Foods Secures Investment From Top-Tier Investors & Opens Crowdfunding Campaign
Kvarøy Arctic’s International Scholarship Continues to Empower Women in Aquaculture
Blue Star Foods Ramps Shipments to Just Food For Dogs
Suzumo Presented Labor Saving Sushi Robots
Hinojosa Presents Latest Offerings in Sustainable Packaging for the Fishing Sector
Lee Fish USA Appoints Lisa Hogan as Vice President of Business Development
xpertSea Simplifies the Journey to Sell Shrimp Responsibly
Krill Arctic Foods Introduces Krill Meat in the US
More Articles...

2023 Zhoushan•China Squid Industry Conference | The world's most important squid event in the world
China 2023 Zhoushan•China Squid Industry Conference invites participants to actively promote The 2023 Zhoushan·China Squid Industry Conference will be held at the Zhoushan Putuo Hilton Intern...
AquaSorter, a solution to automate the aquaculture
Switzerland Bionomous was selected to receive the support of Innosuisse in the frame of the Swiss Accelerator. The project AQUASORTER (Automation and QUALity SORting Tools for the aquacultuRe indus...
Squid fisheries are booming in a regulatory vacuum
Worldwide The following is an excerpt from an article published by China Dialogue Ocean: The expansion of squid fisheries in parts of the high seas has left scientists and conservationists concerned about the ...
Produce sets the squid catch limit at 420,000 tons
Peru Measure is established to guarantee sustainable extractive activities of the resource during the year 2023. Photo: Produce The Ministry of Production (Produce) established, through ministerial res...

Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Grupo Pereira Headquarters
Costa Meeresspezialitäten GmbH & Co. KG
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2023 Seafood Media Group Ltd.| All Rights Reserved.   DISCLAIMER