Grupo Calvo has had the collaboration of Comunica + A, as a creative agency, and Universal McCann as a media agency
Grupo Calvo launches a campaign to present its new container 'Vuelca Fácil'
The launch campaign recovers and updates the well-known slogan "Well, of course!" highlighting how small innovations can make life much easier.
Grupo Calvo today launches a communication campaign to publicize its new “Vuelca Fácil” (easy dump) container, an innovative concept that allows the tuna to come out on its own, with a simple twist and without using a fork.
The brand recovers and updates the well-known slogan "Well of course!" to highlight one of the main characteristics of the product: the ease to present, plate and consume the tuna. In this way, it compares “Easy Dump” with other simple innovations that have come to make our lives easier. Once again, Grupo Calvo is once again making history by innovating in the canned fish market, as it did previously with light tuna, the round can or the three-pack.
Grupo Calvo launches this campaign on television, with 25 ”and 10” spots alternating with presence on online television platforms and video sites such as YouTube. In addition, it will carry out special actions on prime-time television programs. The television broadcast will be completed with digital media and an outdoor presence through a circuit of 2,500 marquees and urban billboards in 12 cities.
For this campaign, Grupo Calvo has had the collaboration of Comunica + A, as a creative agency, and Universal McCann as a media agency. The broadcast will take place from April 14 to May 28.
The best tuna in the best container
The ultimate goal is to bring consumers closer to the advantages of the new “Vuelca Fácil” container. Its main characteristics are the easy dump, which allows the product to be extracted without using a fork; an easier and safer opening with a flexible aluminum cover; a lighter container, reducing the amount of oil while maintaining the same amount of tuna; and a greater juiciness of the product. Behind these advantages is the exclusive Real Peel® technology developed by Grupo Calvo.
The new product also responds to growing consumer demands in terms of sustainability, reducing its contribution to climate change by 35% compared to the packaging currently on the market. A lighter container and the precise dosage of oil, with a reduction of 15 grams per can, while maintaining the same amount of tuna are the main environmental advantages. Likewise, “Vuelca Fácil” complies with the company's sustainability objectives, whereby all the tuna marketed before 2025 will come from responsible and sustainable fishing.
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