Young's product range sold in the United States. (Photo: Young's)

Young’s Seafood to increase sales to US after deal with Albertsons

Six months after launching its brand in the US, Young’s Seafood Limited is announcing further growth with increased distribution, new products and extensions to the existing lines.

In January 2018, Young’s entered the US market in partnership with The Fishin’ Company by securing national distribution at Walmart, Sam’s Club, and several grocery chains operated by Ahold Delhaize.

Seven of Young’s cod and haddock products, including Wild Caught Cod Fillets in Beer Batter, Wild Caught Haddock Fillets, Flipper Dippers and Crispy Battered Cod and Chips, Wild Caught Chunky Haddock Fillets in Light Crispy Batter and Wild Caught Chunky Cod Fillet Fingers in Light Tempura Batter, are featured in more than 13,000 distribution points.

Now, thanks to the partnership with the Albertsons-Safeway group into Safeway Northern California and Jewel-Osco, an additional 1,300 points of distribution will be added for Young's fish dishes in some of the premier food markets in the US.

Commenting on the expansion, Bill Showalter, CEO of Young’s Seafood Limited, said: “Driving exports is a key pillar of our strategic growth plan and the continued success in the US market demonstrates the strength and popularity of our brand."

"The expansion in North America highlights the significant scope we have to grow sales outside of the UK, where Young’s Seafood is the number one fish and seafood brand," he added.

In the CEO's point of view, the consumer research highlights that British provenance is a key selling point in the US, where the brand is now one of the fastest growing ones. And Showalter believes there is scope to replicate this success in Europe, China and many other export markets.

In fact, Young’s Seafood Limited executives are currently visiting retailers in China to continue the good progress with our plans to take further steps to build the brand in this market during 2018/19.

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Address:	Ross House, Wickham Road
City:	Grimsby
State/ZIP:	England (DN31 3SW)
Country:	United Kingdom
Phone:	+44 1472 585 858
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