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The partnership with GAA will help enable Long John Silver’s to secure only products sourced from BAP-certified farms.
Long John Silver’s Endorses BAP Certification Program
(UNITED STATES, 6/12/2014)
Long John Silver’s has announced that it will be adopting BAP certification as part of its sustainable seafood procurement policy. The U.S. restaurant chain will work closely with the Global Aquaculture Alliance (GAA) and its suppliers to ensure that its farmed seafood, when available, is sourced from a BAP-certified facility.
Long John Silver’s is the United States’ largest quick-service seafood chain, with more than 1,200 restaurants. The brand is owned by LJS Partners, a consortium of franchisees and investors based in Louisville, Kentucky.
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| Long John Silver is a United States-based fast-food restaurant that specializes in seafood. |
“As a seafood restaurant leader, our mission is to promote seafood, and we are really focusing on sustainability,” said Marie Zhang, chief food innovation officer and senior VP of research and development, quality assurance and supply chain at Long John Silver’s. “We think we can work with GAA to promote sustainably farmed seafood that’s not just good quality but that’s also environmentally and socially responsible.”
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| The chain will work closely with the GAA. |
Currently, all farmed shrimp sold at Long John Silver’s restaurants originate from BAP-certified farms in India and Ecuador, she said, and the partnership with GAA will help enable Long John Silver’s to secure only products sourced from BAP-certified farms. Zhang said she expects farmed seafood’s presence on Long John Silver’s menu to grow.
“With the addition of Long John Silver’s to the ever-expanding group of market endorsers, we are seeing the foodservice sector becoming much more active in the arena of responsible and sustainable seafood sourcing,” said Peter Redmond, BAP VP of market development. “We are very excited by this addition and commend the leadership of Long John Silver’s. We look forward to much more activity in the foodservice sector in 2014.”
In addition to being a market endorser, Long John Silver’s is joining GAA as a sustaining member.
About Long John Silver's, Inc.
Long John Silver's, Inc., is a United States-based fast-food restaurant that specializes in seafood. The name of the brand is borrowed from the novel Treasure Island by Robert Louis Stevenson, in which the pirate "Long John" Silver is one of the main characters. Formerly a division of Yum! Brands, Inc., the company was divested to a group of franchisees in 2011.
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Long John Silver’s is the United States’ largest quick-service seafood chain, with more than 1,200 restaurants. (Photo Credit: DangApricot/CC BY-SA 3.0)
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About BAP
A division of the Global Aquaculture Alliance, Best Aquaculture Practices is an international certification program based on achievable, science-based and continuously improved performance standards for the entire aquaculture supply chain -- farms, hatcheries, processing plants and feed mills -- that assure healthful foods produced through environmentally and socially responsible means. BAP certification is based on independent audits that evaluate compliance with the BAP standards developed by the Global Aquaculture Alliance.
Source: GAA
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Information of the company:
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Address:
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9505 Williamsburg Plaza, P.O.Box 11988
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City:
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Louisville
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State/ZIP:
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Kentucky (KY 40222)
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Country:
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United States
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Phone:
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+1 606 388 6000
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Fax:
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+1 606 388 6363
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E-Mail:
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[email protected]
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