If you would like to send us an article, contact Margaret Stacey

"We are delighted to have Dr. Scott join our board of directors," said Dawn M. Martin, president of SeaWeb. "The skills and experience that Jennifer brings are a welcome and important addition to SeaWeb. Her vast knowledge of social marketing and behaviour change are a perfect fit for SeaWeb, and we are excited to be working alongside her in our efforts to create a healthier ocean planet."

 

Having a Bachelors of Arts degree from the University of KwaZulu-Natal, South Africa, and a doctorate from Oxford University in England, Scott currently is the global managing director of Ogilvy PR's Strategy+Planning Group. In that role, she has primary responsibility for a cross-disciplinary team of the agency's most senior practitioners, working to elevate strategic excellence, creativity and campaign effectiveness. Previously, Scott held several positions within Ogilvy providing counsel to clients on market research, crisis response, branding, advocating for public policy initiatives, inspiring behaviour change, and measuring the effectiveness of campaigns. Her understanding of target audiences and social and political trends has brought a strategic edge to her work.

 

 

"The root of SeaWeb's philosophy is to combine social marketing and strategic communications to create a sea change both in society and in the ocean," said Scott. "This approach plays a key role in SeaWeb's success and is one that I identify with in every way possible! This work is critical to conditioning the climate for change and I believe it is the most effective way to create a greater appreciation for our ocean and all the benefits it provides to our planet. We have the ability within the human race to alter the way we think about the ocean and how we use its resources. I could not be prouder to be part of this effort to help the human family live in balance with this immeasurably precious global resource."

 

 

"When it comes to market research and social marketing, Jennifer is one of the world's top experts," added Martin. "She simply 'gets it,' and we know that in her new role she will help us to tackle some of the most pressing issues facing the ocean today. We are anxious to get to work utilizing her expertise and counsel to make SeaWeb stronger, and our work even more effective."

 

Scott joins the SeaWeb board that includes Nicholas Haffenreffer, principal with Torray, LLC; Dawn M. Martin, president of SeaWeb; John Ogden, Ph.D., adjunct professor at University of South Florida College of Marine Sciences; Nora Pouillon, renowned organic chef and owner Restaurant Nora; Alan Jones, Ph.D., aquaculture pioneer and owner of Sturgeon, S.C.E.A.; Callum Roberts, Ph.D., marine conservation biologist at University of York; and Richard Beatty, SeaWeb emeritus board member, philanthropist and former partner and senior counsel at Shaw, Pittman, Potts & Trowbridge.

 

 

 

SeaWeb is an international, nonprofit, communications organization dedicated to creating a culture of ocean conservation. SeaWeb works collaboratively to identify, inform and empower diverse ocean voices and conservation champions in strategic, targeted sectors to encourage market solutions, policies and behaviours that result in a healthy, thriving ocean. SeaWeb transforms knowledge into action by shining a spotlight on workable, science-based solutions to the most serious threats facing the ocean such as climate change, pollution and overexploitation.

 

 About Ogilvy Public Relations Worldwide

 

Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Ogilvy PR is part of the WPP plc, one of the world's largest communications services organizations (NASDAQ:WPPGY).

 

Photos and Video: SeaWeb

 

View Larger Map