Welcome   Sponsored By
Subscribe | Register | Advertise | Newsletter | About us | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Think Big initiative's ultimate goal is to show their customers even more support through their unique capabilities that can help grow their business.

Chicken Of The Sea Frozen Foods Releases Its 2022 Seafood Industry Survey And Think Big Campaign

  (UNITED STATES, 6/27/2022)

Chicken of the Sea Frozen Foods (COSFF) launches new corporate campaign, THINK BIG, as the brand highlights their unique strategic offerings around the evolving demands of the seafood industry. As part of this corporate initiative, the brand partnered with leading market research consultancy, Wakefield Research, to uncover how the retail and foodservice industry has shifted over the past twelve months and where it is heading. Results of the survey were based on responses from United States executives and buyers across the grocery retail and food service category.

 https://admin.seafood.media/cm/photolib/images/download/68064_496x273_72_DPI_0.jpg
In the survey food executives and buyers say consumers are trying to recreate the restaurant experience at home.

Key Survey Findings

  1. When asked, 71% of food executives and buyers said seafood was best positioned to handle unexpected challenges and disruptions, compared to the beef (44%), poultry (43%), plant-based proteins (38%), and pork (35%) industries.
  2. After several years of not being able to eat out, food executives and buyers (49%) say consumers are trying to recreate the restaurant experience at home.
  3. Nearly all food executives and buyers (97%) say consumers are willing to try new and innovative seafood products, including 52% who say they are very willing. 
  4. Nearly three-fourths of food executives and buyers (73%) have seen an increase in demand for sustainably caught and raised products in the past 12 months, with 30% reporting a significant increase. 
  5. Food executives and buyers reported being surprised by consumer requests for value-added (44%) products, as well as products that are ready-to-eat (42%) and ready-to-cook (42%).
 https://admin.seafood.media/cm/photolib/images/download/68065_496x656_72_DPI_0.jpg
Chicken of the Sea 2022 Industry Insights.

"We pride ourselves on our best-in-class customers, team, seafood category expertise, and resources – that is what has brought Chicken of the Sea to a leadership position in the industry. This survey was part of our efforts to provide even better service to our partners," says Brenden Beck, EVP of Sales & Marketing, Chicken of the Sea Frozen Foods. "We have been operating in a volatile and changing market these last few years and that has helped us become even more closely connected with our customers to navigate strategically together through these changes. The Think Big initiative is an effort to continue directing resources to those key areas that our customers have identified as their biggest challenges and needs, including innovation, sustainability, supply chain connectivity, and market expertise."

 https://admin.seafood.media/cm/photolib/images/download/68066_496x149_72_DPI_0.jpg
Food executives and buyers reported being surprised by consumer requests for value-added products.

COSFF's Think Big initiative's ultimate goal is to show their customers even more support through their unique capabilities that can help grow their business. COSFF is at the forefront of best practices in the industry by pioneering sustainability and strategic customer partnership. In addition, it has made a major investment in market and consumer insights, built an expert innovation team to compliment Thai Union's Global Innovation Center, and has the most developed QA network in the industry.

About Chicken of the Sea Frozen Foods  

Chicken of the Sea Frozen Foods  (COSFF) is a fully owned subsidiary of the Thai Union Group. It operates seafood brands including Chicken of the Sea, Xcellent, Asian Gold, Orion, and VanCamps, sold at retailers, clubs, wholesalers, broadline foodservice operators, and national restaurants chains.

Chicken of the Sea Frozen Foods, headquartered in El Segundo, Calif., sources responsibly and enforces a strict code of conduct with suppliers throughout the world.  Established in 2006 in partnership with Thai Union, the newly formed company went from zero to more than a billion dollars in sales within 15 years. COSFF is the #1 importer of shrimp and crab meat in North America and is also a market leader in multiple other seafood product categories.

Source: Chicken of the Sea Frozen Foods

Previous News

[email protected]
www.seafood.media


Information of the company:
Address: 222 N. Sepulveda Blvd. Suite 1550
City: El Segundo
State/ZIP: California (CA 90245)
Country: United States
Phone: +1 310-469-7030
E-Mail: [email protected]
More about:


Location:


Approval / Accreditation / Certified / Oversight by...
USDA/USDC & FDA 
 Print


Click to know how to advertise in FIS
MORE ARTICLES
Loch Duart Salmon Pioneers Sustainability and Health Advancements with BioMar’s innovative Blue Impact Feed
Peter Pan Seafood Bolsters Food Safety and Compliance with Automation
Thai Union’s Factory in Portugal Inaugurates Factory Store with Own Product Line
Volvo Penta Introduces All-New IPS Professional Platform
Adding Value to Your Fish Product Line
The Shrimp of the Future
Elsinore Affordable Masago Caviar Available at Waitrose Supermarket
Born in the Pandemic, Biloxi Shrimp Co. Celebrates Its Third Anniversary
Copper River Salmon Celebrates Forty Years of Fresh
SIMBA Upgrades Logistics Module
Steakholder Foods 3D Bio-Prints First Ready-to-Cook Cultivated Grouper Fish
trū® Protein Achieves Upcycled Food Association Certification
Hooked Foods Secures Investment From Top-Tier Investors & Opens Crowdfunding Campaign
Kvarøy Arctic’s International Scholarship Continues to Empower Women in Aquaculture
Blue Star Foods Ramps Shipments to Just Food For Dogs
Suzumo Presented Labor Saving Sushi Robots
Hinojosa Presents Latest Offerings in Sustainable Packaging for the Fishing Sector
Lee Fish USA Appoints Lisa Hogan as Vice President of Business Development
xpertSea Simplifies the Journey to Sell Shrimp Responsibly
Krill Arctic Foods Introduces Krill Meat in the US
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Produce sets the squid catch limit at 420,000 tons
Peru Measure is established to guarantee sustainable extractive activities of the resource during the year 2023. Photo: Produce The Ministry of Production (Produce) established, through ministerial res...
When artificial is beneficial
European Union Much to the fishers’ dismay, cod populations in the Baltic Sea have been decreasing since the 1990s. The reasons are many, including habitat degradation. The same decade also saw the start of a ...
South Korea: Import prices of seafood increased by 13%
Viet Nam According to statistics of Korea Customs, in the first 4 months of this year, this country imported 923 thousand tons of seafood, worth nearly 3.9 billion USD. The average price of seafood imports int...
Squid fisheries are booming in a regulatory vacuum
Worldwide The following is an excerpt from an article published by China Dialogue Ocean: The expansion of squid fisheries in parts of the high seas has left scientists and conservationists concerned about the ...
 

Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Grupo Pereira Headquarters
Costa Meeresspezialitäten GmbH & Co. KG
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2023 Seafood Media Group Ltd.| All Rights Reserved.   DISCLAIMER