New Good Catch® innovative breaded products are the first plant-based items featured on menu at seafood chain.

Long John Silver's and Good Catch® to Launch Plant-Based Seafood at Select Locations

Gathered Foods, makers of Good Catch® plant-based seafood, has announced an exciting partnership with Long John Silver's, the nation's largest quick-service seafood chain. Starting Monday, July 19, Long John Silver's will offer two of Good Catch's newest innovations to guests while supplies last.  The Plant-Based Breaded Fish-Free Fillet and Plant-Based Breaded Crab-Free Cake will feature as the national restaurant chain's first plant-based seafood offerings.  These menu items will be available at five locations in California and Georgia.

Christine Mei.

"We're excited to propel change in quick service restaurants by teaming up with Long John Silver's," says Christine Mei, CEO of Gathered Foods, makers of Good Catch. "With the plant-based seafood sector expected to grow twelve-fold in the next ten years to U$1.3 billion, there's room for dramatic growth. We're proud to fuel the momentum by delivering the delicious taste, unmistakable texture, and comparable protein that consumers crave."

The Plant-Based Breaded Fish-Free Fillet has a tender, flaky whitefish texture encased in a crunchy, crispy breading. The Plant-Based Breaded Crab-Free Cakes are entrée-sized with a lump crabmeat-like texture and sweet crab flavor complemented with sweet peppers, green onions, parsley and a kick of spice.

The company's proprietary six-legume blend (peas, chickpeas, lentils, soy, fava beans and navy beans) is packed with protein and used as the base of Good Catch products to create the texture that mimics the flakiness of seafood. Good Catch is on a mission to offer a delicious plant-based solution to support ocean health.

The new options include a Plant-Based Platter, which includes two Fish-Free Fillets, two Crab-Free Cakes, and two sides.

Long John Silver's has pioneered the quick service seafood restaurant industry since 1969. With nearly 700 locations in the United States, they provide consumers across the country with great tasting, affordable seafood menu items. Menu innovation has continued to be a focus for the restaurant known for its fish and fries, including the launch of its new grilled menu lineup in 2019, featuring Grilled Shrimp and Salmon Meals, Tacos and Rice Bowls. With the addition of Good Catch breaded products, Long John Silver's will continue to expand its innovative menu for consumers with a flexitarian eating style.

Christopher Caudill.

"We work with partners who share the vision of fishing smarter with less environmental impact, an aspect that we know is very important to Good Catch. We're proud to have their plant-based products on our menu as a way to open our doors to a wider customer base who want to experience tasty seafood products in a more sustainable way," says Christopher Caudill, Vice President, Marketing of Long John Silver's. These Long John Silver's menu additions are the first plant-based seafood offerings in a national chain, representing change in the seafood and restaurant industry.

Gathered Foods has had an impressive year thus far, with the launch of its new frozen breaded line and most recently the announcement of its partnership with Dr. Sylvia Earle's nonprofit Mission Blue for an ongoing sponsorship and consumer call to action to help shift the decline of marine wildlife. Prior to that, Gathered Foods secured a successful B-2 bridge funding round, securing $26.3 million with investments from Louis Dreyfus Company (LDC) and others.

Additionally, the brand has had several launches expanding its foodservice footprint, an important piece of the brand's business model. Good Catch deli-style plant-based tuna salad is now available across several states in Whole Foods Market prepared foods sections. In February, the brand partnered with Bareburger to bring its Plant-Based Classic Fish Burger to consumers through a delicious vegan offering called The Gulf. In its home state of Texas, Good Catch expanded their local presence with launches in Safeway, Randall's, and Tom Thumb, as well as Austin plant-based restaurants and grocers including Neighborhood Goods, The Beer Plant and Tiny Grocer. In March, Good Catch notably expanded its direct-to-consumer offerings to include its entire portfolio of both shelf stable and frozen appetizers and entrees.

Long John Silver's will continue to expand its innovative menu for consumers with a flexitarian eating style.

Good Catch products include single-serve, ready-to-eat pouches of Plant-Based Tuna and frozen Plant-Based Fish Burgers, Plant-Based Crab Cakes, Plant-Based Thai Fish Cakes.

Source: Good Catch

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