Digital menus create a huge opportunity for the good food community. Since day one, Niceland Seafood has used QR codes and the digital storytelling platform, DigiFresh, to share information about its fish with buyers, diners and shoppers. By using Niceland's QR codes, restaurants can easily share the details behind the ingredients they’re sourcing in a visually compelling way. Diners can just scan the Niceland QR codes – the same QR codes that are placed on every shipment of fish – to view the origin, species characteristics, transport data and more.

Niceland Seafood uses QR codes and the digital storytelling platform DigiFresh.

The detailed storytelling helps Niceland, but also proves a restaurant’s commitment to sourcing traceable, sustainable ingredients and breeds diner loyalty. Storytelling puts the price of a dish into context, too, and in turn can help maintain margins. 

There are a couple of easy ways our restaurant customers can do this: 

• Check out this video that shows the process. 
• Niceland can share the QR code with restaurant managers so they can print and place on each table. 
• Alternatively, restaurants can simply scan the QR code on the box that contains their Niceland fish, copy the URL, and add the URL to the relevant menu item. For instance:
  • Pan-seared Icelandic wolffish with brown butter and root vegetables 
• Niceland Seafood can customize these digital stories however a restaurant buyer needs, including adding visual elements of their brand, their logo and more.

Niceland Seafood is the first turn-key provider of fresh Icelandic fish to offer full traceability from “sea-to-pan.”

Every Niceland Seafood package arrives with a unique QR (Quick Response) code that once scanned, visualizes the individual journey of all of the company's products from the fishing grounds (or fish farm) to the store. Niceland's flexible TraceabiliT™ system allows retailers to easily purchase and track their orders in real-time, all conveniently from their smartphone.

Source: Niceland