Fish sales at one of Alcampo supermarkets. (Photo: Alcampo)
Alcampo and the Marine Stewardship Council (MSC) this week launched the "#miMarsuMar, fishing for future generations" campaign, which will add value to sustainable fisheries in all hypermarkets of the chain.
The campaign, which ends on 20 March, aims to raise consumers’ awareness about the importance of consuming fish responsibly.
As part of the solution, the campaign promoters intend to raise awareness of Alcampo commitment to sustainable fisheries and the value added by MSC certificate products to ocean health.
The campaign has promoters in Alcampo stores, posters and communication materials at the sales points and on...