Genova yellowfin tuna. (Photo: Genova)

Chicken of the Sea partners with Pacifical to promote sustainable tuna

Chicken of the Sea (COS) signed a Memorandum of Understanding (MOU) with Pacifical, to promote MSC certified tuna sourced from the eight-member nations of the Parties to the Nauru Agreement (PNA) in the Western Central Pacific Ocean.

The company announced that it introduced Pacifical MSC certified tuna with their brand Genova, one of the fastest growing tuna brands available in the US market.

Genova is known for its premium high quality solid yellowfin tuna fillets, which are packed in pure olive oil with no additives or preservatives. It is also certified as sustainable by the MSC.

“Our sustainability strategy includes a commitment to procure tuna from MSC-certified fisheries,” said Roxanne Nanninga, Director of Sustainability for Thai Union, North America. “Our cooperation with Pacifical to source MSC tuna for our Genova brand is evidence of that commitment in action.”

On his part, Henk Brus, Pacifical Managing Director, said: “The sustainable management of the PNA waters is vital for the future of tuna species worldwide since 25 percent of the world’s tuna catch comes from our Exclusive Economic Zones.”

“The partnership with Chicken of the Sea in the US market will be of great contribution to the further continuation of our sustainable effort in North America. With this cooperation, COS has taken an important step towards a long-term commitment to the sustainability of tuna," he added. "We all bear the responsibility of ensuring tuna stocks remain healthy for generations to come and we are excited to have Chicken of the Sea joining us on this mission.”

The MSC certified Genova yellowfin tuna product now carries the Pacifical logo on its lid, in representation of Chicken of the Sea’s direct commitment to the PNA island people.

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