The company is expanding into innovative product lines and markets.

Lund’s Fisheries Expands into Innovative Product Lines and Markets

Lund’s Fisheries has announced a series of promotions and new hires as part of its expansion into innovative product lines and markets. Its reorganized team will focus on adding additional value-added products such as seafood mixes, sauces and gourmet meals to the company’s overall product mix, while further developing Lund’s long-standing product lines such as fresh and frozen seafood and bait products.

Wayne Reichle.

As part of this new focus, Wayne Reichle will be promoted from Vice President to President of Lund’s Fisheries.

Wayne has worked with the company for 23 years, and has experience in all aspects of the industry, from commercial fishing to sales. As part of the expansion into value-added products, Wayne will manage all factory and fleet operations and Lund’s Fisheries’ domestic and foreign seafood trade.

Joe Davids’ promotion to Vice President of Operations will position him to oversee the production of Lund’s Fisheries’ new products as well as manage daily operations in Lund’s factories across the country from New Jersey to California. Starting as a dock mechanic at Lund’s over 22 years ago, Joe’s unceasing drive for efficiency paved the way for his steady rise from entry level to Vice President.

With locations on both West & East coasts of the USA Lund´s Fisheries is able to offer to its customers a wide range of high quality land and sea frozen seafood produced by the company´s owned fishing vessels and the many independent vessels.

David Gray will become Vice President of the Value-Added Division. In this role, David will use his expertise in product development to create products that appeal to new markets – both domestic and international. Having worked for many years in the scallop business prior to coming to Lund’s, David developed innovative techniques to ensure a quality product to meet the toughest retailer requirements. He will play an integral part in creating Lund’s Fisheries’ new value-added line of products.  

Lund’s is one of the largest producers of Illex squid, and was instrumental in developing the Illex fishery with substantial investments made in shoreside processing.

A recent hire, and the new Director of Sales, Randy Spencer will focus on developing a more robust sales team, and will manage that team along with overseeing Lund’s Fisheries’ domestic sales. Randy comes with a wealth of experience within the industry, having spent the last 20 years working with many species of fish and shellfish. A chef by trade, Randy also brings a strong culinary and product development background to Lund’s. Randy’s new role will focus on positioning Lund’s products and directing the firm’s efforts into an effective, domestic growth strategy.

Jeff Reichle.

Jeff Reichle, who is yielding the presidency to Wayne, will remain at Lund’s as Chairman of the Board.  Jeff will pursue long-term growth opportunities for the business. Jeff has been yielding responsibility to Wayne over the course of the past 10 years in order to prepare for this transition in roles.

Starting at Lund’s in 1974, Jeff was hired to oversee sales and manage dock operations. In 1987, the opportunity arose to buy the business from the Lund family. He finalized the purchase in 1997 and served as President of Lund’s Fisheries until Wayne’s promotion.

About Lund’s Fisheries

Since 1954, the Lund’s Fisheries’ brand and products have inspired trust and confidence worldwide. With locations on both the east and west coasts of the United States, the company is able to offer to its customers a wide range of high-quality fresh and frozen seafood products produced by the company-owned fishing vessels and the many independent vessels it deals with. Lund's is a leader in cooperative fisheries research and management to ensure it has a long-term sustainable supply of products for its customers.

Lund's is a leader in cooperative fisheries research and management to ensure a long term sustainable supply of products for its customers.

Source: Lund’s Fisheries

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Address:	997 Ocean Drive - P.O. Box 830
City:	Cape May
State/ZIP:	New Jersey (08204)
Country:	United States
Phone:	+1 609 884 7600
Fax:	+1 609 884 0664
E-Mail:	[email protected]
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