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Pingtan Marine Enterprise expects to improve its retail sales and its company brand awareness. (Photo: Stockfile/FIS)
Giant JD.com becomes Pingtan’s exclusive online retailer
(CHINA, 7/28/2017)
Global fishing company Pingtan Marine Enterprise Ltd has entered into a strategic cooperation framework agreement with giant online retailer JD.com to work together on the continuous innovation of the online seafood retail business model to achieve enhanced marketing and continued growth.
Pursuant to the agreement, JD will become the exclusive online retailer for the firm to sell its fishing products and Pingtan will serve as JD's sole supplier for ribbonfish, tiger prawn and conger eel products harvested from the Arafura Sea, the Bay of Bengal and the Indo-Pacific Waters.
"We are excited to partner with China's e-commerce giant JD, and become its exclusive sole supplier of categories of fishing products which are also Pingtan's major harvest from our fishing territories,” pointed out Xinrong Zhuo, Pingtan’s Chairman and CEO.
The executive stressed Pingtan’s confidence that the strategic cooperation with JD will establish a great step forward in the firm’s development into the food consumer market.
In addition, he highlighted that JD's vast online retail channel will enable Pingtan to distribute its products in a more expedited and inexpensive manner, which further drives the company's rapid expansion in online food ordering, enhances the influence of the company and its products and builds up the brand awareness of the company.
“We look forward to working with JD.com closely to further explore the online seafood retail business model and provide healthy deep ocean seafood products to consumers across China," Zhuo added.
As of March 31, 2017, JD.com operated 7 fulfillment centres and 263 warehouses covering 2,672 counties and districts across China, staffed by its own employees.
Pingtan engages in ocean fishing through its subsidiary, Fujian Provincial Pingtan County Ocean Fishing Group Co., Ltd., or Pingtan Fishing.
[email protected]
www.seafood.media
Information of the company:
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Address:
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CN11 Legend Town No 1 Balizhuandongli, Chaoyang District
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City:
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Beijing
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State/ZIP:
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10-65503186 (BEJ 100025)
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Country:
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China
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