Coles is the first major supermarket in Australia to introduce MSC and ASC certified seafood in their deli. (Photo Credit: Coles)

Coles Makes Wave of Change in Sustainable Seafood

Coles have created a wave of change becoming the first major supermarket in Australia to offer its customers certified sustainable and traceable seafood in their delis. Australian seafood lovers can now buy Aquaculture Stewardship Council, (ASC) and Marine Stewardship Council (MSC) ecolabelled seafood in the deli at their local Coles supermarket.

Across the country Coles’ fresh salmon will be ASC certified as responsibly farmed and their Queensland wild-caught prawns will be MSC certified as sustainably caught.

Australians can now buy ASC responsibly farmed and MSC sustainably caught and traceable seafood in Coles deli.

MSC Asia Pacific Director Patrick Caleo is extremely pleased with Coles’ leadership and pioneering move into sustainable seafood.

“Coles is the first major supermarket in Australia to offer, certified sustainable seafood at their deli counters.  Not only are Coles’ providing Australians with certified sustainable seafood options, they’ve done an enormous amount of work through the supply chain to ensure their seafood is traceable from ocean all the way to the deli counter. As Aussies love our seafood and want to safeguard our oceans for generations to come, choosing certified sustainable seafood from Coles is an easy and delicious way to contribute to the health of the ocean. ”

With more than half of the fish consumed globally coming from fish farming it’s important to recognise and reward farms that operate responsibly with minimal impact on the environment through the work of programs like the ASC.

Chris Ninnes, ASC’s CEO, said: “As one of Australia’s largest retailers, Coles is leading the way with responsibly farmed seafood sourcing in Australia. By offering ASC certified and labelled salmon in their delis, Coles’ customers don’t have to worry about where their fish comes from and can enjoy their salmon knowing that it is sourced from a farm that treats the environment with care and respect. All they need to do is look for the ASC logo.”

Coles now offers customers sustainably caught or responsibly farmed Coles Brand seafood. This month Coles launches its seafood campaign highlighting its range of Coles Brand responsibly sourced seafood to help its customers make better choices to protect the oceans, environment and local communities.

MSC certified Banana Prawns.

Charlotte Rhodes, Coles General Manager Deli and Seafood said Coles’ responsible sourcing program is providing greater transparency, traceability and labelling making it easier for customers to choose sustainable seafood. 

“With more customers looking for responsibly sourced seafood and keen to know where their food comes from, Coles is proud to ensure our Coles Brand seafood is responsibly sourced and introduce MSC and ASC certified products in our Delis.”

“Coles’ sourcing program means seafood lovers can now be confident when buying from our Coles Brand seafood range that it is responsibly sourced which gives them the choice to help make a difference for the environment and contribute towards a more sustainable future.”

Coles Brand responsibly sourced seafood ranges from the fresh Coles Tassie salmon at the Deli to the Coles Brand canned fish in the grocery aisle.

“Seafood is the most consumed animal protein in the world, and the most traded food commodity, with one in 10 people in the world depending on fishing for their livelihood, by choosing certified sustainable and responsible seafood you’re helping to create a positive impact in our oceans,” said Mr Caleo. 

About a billion people rely on seafood as a fundamental part of their diet. With more than half of the fish consumed globally coming from fish farming it’s important to recognise and reward farms that operate responsibly with minimal impact on the environment through the work of programs like the ASC.

Coles has made the commitment to only sell responsibly sourced Coles Brand seafood, well-managed and responsible fishing is essential for the future sustainability of our marine ecosystems.

About Coles

Coles is one of Australia’s largest retailers, providing fresh food, groceries, general merchandise, financial services, liquor and fuel through a national store network and online. Coles operates more than 2,300 retail outlets located from as far south as Blackmans Bay in Tasmania to Casuarina in the Top End of Australia. In 2014, Coles celebrated 100 years of serving Australian communities and retain the same promise to provide great quality, affordable products and services.

As one of Australia’s leading food retailers, Coles has a huge responsibility to their customers, the community and the environment. Coles’ focus is simple - to continue to work towards a sustainable future while supporting Aussie farmers, food producers and the local community.

Source: Coles

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