For more than 50 years, Alaska has been dedicated to sustainable seafood. (Photo: ASMI)

Lotus UK Appointed as Northern Europe PR, Marketing and Trade Representatives for ASMI

Alaska Seafood Marketing Institute (ASMI) has announced the appointment of Lotus UK to be its marketing and trade representation in Northern Europe.

Covering the United Kingdom, Ireland, Netherlands and Scandinavia, the contract includes the development and execution of consumer PR and promotions, as well as trade marketing and trade relationship management.

Lotus UK director Rebecca Wilson

Lotus UK director Rebecca Wilson heads up the team appointed to manage the Alaska Seafood Marketing Institute account. Rebecca will work alongside Dr. Jon Harman, a seafood industry expert whose extensive career includes roles at Seafood Scotland and most recently the Sea Fish Industry Authority (Seafish), where he was responsible for trade relationships, consumer marketing and PR, consumer research and sustainability services.

Additionally, the Alaska Seafood Marketing Institute account team includes Susan van Egmond, a highly recognizable marketer in Belgium, the Netherlands and Luxembourg, and Maarten Mens, an established seafood industry professional, who heads up trade relations. Both are based in the Netherlands.

Alaska is the one of the largest world suppliers of internationally-recognized sustainable seafood. Nearly 30,000 tons of Alaska seafood is imported into the UK yearly.

Alaska is the one of the largest world suppliers of internationally recognized sustainable seafood.

Lotus UK will use its extensive experience to market Alaska seafood, further developing its positioning as wild, natural and sustainable by reinforcing its Alaska origin.

Lotus UK currently handles the Alaska tourism account and will dovetail tourism marketing activity with ASMI activity to tell the Alaska story. The new contract will begin immediately.

Michael Cerne, Executive Director of Alaska Seafood Marketing Institute said, "ASMI is pleased to welcome Lotus UK to ASMI's International Program. Northern EU is a crucial part of ASMI's international portfolio, thanks to their traditionally strong consumption of Alaska whitefish and Alaska salmon, particularly canned salmon. With Director Rebecca Wilson's relevant PR background and Jon Harman's decades of industry experience, we are confident they will be a great choice to move the marketing program in this region forward."

About Alaska Seafood Marketing Institute

The Alaska Seafood Marketing Institute (ASMI) is a partnership of the State of Alaska and the Alaska seafood industry. ASMI works to promote the benefits of wild and sustainable Alaska seafood and offer seafood industry education.

For more than 50 years, Alaska has been dedicated to sustainable seafood. It's so essential to our way of life that our constitution mandates that fish are "utilized, developed and maintained on the sustained yield principle."

ASMI works to promote the benefits of wild and sustainable Alaska seafood and offer seafood industry education.

The seafood industry is Alaska's largest private sector employer, and as a result, Alaskans understand the need to protect the fisheries and surrounding habitats for future generations. ASMI is proud of its leadership in sustainable management, which has led to an ever-replenishing supply of wild seafood for markets around the world.

Source: ASMI

Margaret E.L. Stacey
Editor Companies and Products
[email protected]
www.seafood.media

Address:	311 N. Franklin Street., Suite 200
City:	Juneau
State/ZIP:	Alaska (AK 99801)
Country:	United States
Phone:	+1 907 465 5560
Fax:	+1 907 465 5572
E-Mail:	[email protected]
Skype:	https://www.instagram.com/alaskaseafood/
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