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(L-R) Prof. Kai Mertins, Prof. Zhang, Li Meng, Kourosh Pourkian and Mark Schlichte. (Photo: Pourkian GmbH)
Chinese-German cooperation to develop 'SuperBio' tilapia
(GERMANY, 6/22/2010)
Several German and Chinese companies signed an agreement this month to produce completely controlled `Organic SuperBio Tilapia´ to sell in Europe and China.
The Baader Group, the Pourkian Group, the Fraunhofer Institute for production lines and construction techniques, San’an Technology Group and Maoming Hi-Taste Aquatic Product Technology Co Ltd all signed the deal on 12 June.
“We want to bring high quality products into the market, with an own philosophy, according to the today’s way of living and in a quality, which can be checked by the consumer immediately,” told Dr Dietrich Fischer, programme manager of poultry and fish at the Pourkian Group.
In recent years, a market for high class bio products has grown steadily in Germany and China. To serve these rising markets with high quality fish – whose quality is improved in the form of bio products – that will be regulated by these countries’ bio regulations, the companies will cooperate to create a closed Organic SuperBio process chain.
The partners agree that the organic fish products, which will be exported from China to Europe, must meet the European Union’s (EU) bio standards as well as the ISO, IF, GMP and GlobalGap standards. However, the firms aim to exceed EU bio standards, which permit 5 per cent of chemical additives.
Chinese partner San’an will conduct different tests, certificates and audits for the fish farmers.
“By a permanent control of the value added chain we will secure a constant high quality of the final products for the consumers,” said Professor Kai Mertins, who signed the agreement on behalf of the Fraunhofer Institute.
The Organic SuperBio products will be easily recognisable by customers through labelling, the firms said.
The Institute will ensure the Organica SuperBio standards are enforced. They must be developed and localised based on the valid Bio and processing standards.
All fish products will have their own brand.
“Together with the German and Chinese partners we will bring products into the market, which will surpass the European Bio decrees and which can be bought at affordable prices,” says Kourosh Pourkian of the Pourkian Group, the initiator of the project.
Maoming is one of the biggest aquaculture and processing companies for tilapia. The firm will have a leading role in the agreement.
The San’an Technology Group in Beijing is working to develop biological agriculture. It will also take a key role in the enterprise.
For over 90 years, the Baader Group has been a worldwide leading developer, producer and supplier of machinery for food stuff processing lines and especially for fish.
Pourkian specialises in the development and organisation of Bio markets in Europe.
By Natalia Real
[email protected]
www.seafood.media
Information of the company:
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Address:
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Geniner Str. 249 - Postfach 1102
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City:
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Lübeck
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State/ZIP:
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(D-23560)
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Country:
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Germany
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Phone:
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+49 451 5302 0
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Fax:
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+49 451 5302 492
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E-Mail:
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[email protected]
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