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Sobeys BAP Private Label Seafood Products
(CANADA, 1/16/2010)
Sobeys, Canada’s second largest food retailer, has recently launched its first line of private-label farmed seafood products certified according to the Global Aquaculture Alliance’s (GAA) Best Aquaculture Practices (BAP).
“Sobeys is actively engaged in industry initiatives on sustainable seafood. We support the BAP certification standards and are pleased to begin using it on a number of our private-label products,” said Shawn McMurter, Sobey’s national procurement director for meat and seafood. “We look forward to the continued evolution of the BAP program.”
 Peter Redmond, GAA’s Vice President of development said, “Sobeys has demonstrated exceptional leadership. We are pleased to add them to our growing list of companies to adopt BAP certification.”
Sobeys is an active participant in the Food Marketing Institute’s Sustainable Seafood Working Group. The company has engaged with numerous stakeholders on this important issue from regulators to environmental and supplier trade groups to sustainable seafood standards bodies.
Sobeys private label group is providing leadership by sourcing some farmed seafood that has been BAP certified and also wild seafood that has been Marine Stewardship Council (MSC) certified. The balance of private label seafood products are under review for sustainable sourcing. The company’s regions are engaging with their supply chains to seek improvements to the sustainability of the seafood they source.
As an Ocean Wise partner, Sobeys is committed to offering consumers a growing selection of sustainable seafood options. The Ocean Wise logo confirms that fish and seafood products are caught or farmed in such a way that ensures the long-term health and stability of that species, as well as the greater marine environment. Created by the Vancouver Aquarium, the Ocean Wise program helps consumers make sound, sustainable seafood purchases.
About Sobeys
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BAP Logo
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Sobeys is the second largest food retailer in Canada, with over 1,300 supermarkets operating under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales of more than CAD 14 billion in 2009. It is part of the conglomerate Empire Company Limited.
About Global Aquaculture Alliance
The Global Aquaculture Alliance is an international, non-profit trade association dedicated to advancing environmentally and socially responsible aquaculture. GAA recognizes that aquaculture is the only sustainable means of increasing seafood supply to meet the food needs of the world's growing population.
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Ocean Wise Logo
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About Ocean Wise Program
Ocean Wise is a Vancouver Aquarium conservation program created to educate and empower consumers about the issues surrounding sustainable seafood. Ocean Wise works directly with restaurants, markets, food services and suppliers ensuring that they have the most current scientific information regarding seafood and helping them make ocean-friendly buying decisions. The options are highlighted on their menus and display cases with the Ocean Wise symbol, making it easier for consumers to make environmentally friendly seafood choices. The Ocean Wise logo next to a menu or seafood item is an assurance that the item is a good choice for keeping ocean life healthy and abundant for generations to come.
By Margaret Stacey
Information of the company:
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Address:
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115 King Street
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City:
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Stellarton
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State/ZIP:
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Nova Scotia (B0K 1S0)
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Country:
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Canada
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Phone:
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+1 902 752 8371
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Fax:
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+1 902 755 8937
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More about: 
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