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The aim of the new campaign is to show consumers a variety of dishes made with Gomes da Costa’s fish products (Photo: Gomes da Costa)
Gomes da Costa Launches New Ad Campaign
(BRAZIL, 3/24/2011)
Gomes da Costa, a national leader in sales of canned fish, has launched a new advertising campaign. The campaign aims to show that consumers can prepare practical, tasty fish meals based in Gomes da Costa’s products and the new site can also help with menu planning.
The campaign, created by advertising agency JWT, includes advertisements of 30 and 15 seconds, Internet ads and point of sale material, can be seen from 14 March to 14 May.
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| Gomes da Costa's website has been restructured, is more dynamic and useful to consumers |
The campaign uses the fish as a healthy food choice for every day practice. Currently more than 50 healthy recipes, the website is the focal point of the campaign.
The website has been restructured, is more dynamic and useful to consumers. Therefore, the content has more new recipes. Each month consumers will be surprised with new recipes where they can find dishes to suit different needs and most diverse tastes, from those seeking a quick meal, to those who need something more elaborate or opt for a family recipe, even for those wanting a healthy suggestion.
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| The new website can also help with menu planning, offering practical, tasty fish meals based in Gomes da Costa’s products |
To facilitate the search, a search system has been implemented which allows entry by type of product used in the preparation. In addition to photos of the dishes, consumers have access to nutritional information for each recipe.
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| Gomes da Costa has expanded its product offerings |
Another highlight of the new site is the space devoted to sustainability. From now on you can follow the actions of Gomes da Costa in the preservation of natural resources. The company is an example of sustainable practices in the industry and was the first of its kind in Brazil to be certified by Friend of the Sea to ensure that tuna fishing will not harm the environment.
The content of the site also includes market and company news, plus health-related issues, where you can enjoy the benefits that bring fish consumption.
About Gomes da Costa
Gomes da Costa is a company with over 55 years of successful history in Brazil, holding the lead in the production and marketing of canned fish.
As part of the Spanish group Calvo, the company has expanded its product offerings, distribution network, sales abroad and its commitments to society and the environment.
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| Gomes da Costa's plant in Itajaí |
With a plant in Itajaí, Gomes da Costa is currently the largest capture, receipt and processing company in Latin America, which daily produces more than one million cans, generating more than 1,600 direct jobs and playing a important role not only in the vicinity of the factory, but to the city itself.
Source: S/A Comunicação
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Margaret E.L. Stacey
Editor Companies and Products
[email protected]
www.seafood.media
Information of the company:
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Address:
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Rua São Tomé, 86 - 9º andar Edificio Vila Olímpia Corporate
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City:
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São Paulo
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State/ZIP:
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São Paulo (04551-080)
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Country:
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Brazil
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Phone:
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+55 11 5503 6800
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Fax:
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+55 11 5503 6804
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E-Mail:
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[email protected]
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More about: 
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