Seafood Choices Alliance is an international program that provides leadership and creates opportunities for change across the seafood industry and ocean conservation community. Founded in the United States in 2001, Seafood Choices helps the seafood industry— from fishermen and fish farmers to processors, distributors, retailers, restaurants, and food service providers —to make the seafood marketplace environmentally, economically and socially sustainable. We're about synergies and identifying creative solutions to long-held challenges.

Seafood Choices Alliance seeks to collaboratively find solutions that empower a responsible seafood industry to make positive change by convening and connecting stakeholders, facilitating dialogue, and using strategic communications to help cut through complexity. The Mission is to mobilize market forces in the global seafood sector, catalyzing positive action in support of ocean conservation. The Vision is of a global market where all stakeholders share responsibility, and collaborate, to seek solutions that can ensure all seafood is acquired responsibly, with minimal negative impact