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Thai Union executives and dignitaries inaugurated Peniche Can Store Image: Thai Union / FIS

Thai Union inaugurates factory store with own product line ´Peniche Can Surf´

Click on the flag for more information about Portugal PORTUGAL
Tuesday, May 30, 2023, 07:00 (GMT + 9)

Thai Union’s factory in Portugal, European Seafood Investment Portugal (ESIP), has officially inaugurated their new factory store, which will sell ESIP’s own brand creation Peniche Can by Thai Union as well as other ESIP products that are exported to three continents.

Photo: Thai Union

The factory store, called Peniche Can Store, was inaugurated today by ESIP’s team and dignitaries from the local community and from Thailand. The store extends ESIP’s production facility in Peniche and displays the factory’s new brand creation Peniche Can Surf, a selection of tuna salads that speaks to Peniche’s and the region’s vibrant surfer community and all people supporting a healthy and active lifestyle. Peniche Can Surf will be available at the store and nationwide via penichecan.pt.

João Santos, Plant Manager at ESIP, said: “Our brand-new factory store and our new brand Peniche Can by Thai Union with its Peniche Can Surf range of products are a celebration of Peniche as a playground for surfers from Portugal and all over the world. Our store is right next to the beach and at the heart of our community. We’re all proud to live and work here and our Peniche Can Store will show people from near and far that we’re responsibly producing seafood products that make their way all over the world – from right here in Peniche.”

Sven Massen, Europe Operations Director at parent company Thai Union, said: “ESIP is an important pillar of the Leiria district’s economy, and it’s one of our most versatile plants in Europe. We’re employing over 850 people from Peniche and the surrounding area, so this store and our new brand Peniche Can is our way of sharing our passion for seafood with the community and with the people in Portugal.”

Peniche Can Surf celebrates Portugal’s status as a surfer’s paradise

The factory created Peniche Can by Thai Union as a reverence to Peniche's fishing heritage (with the upcoming Peniche Can Fish range of products) and its vibrant community of surfers (Peniche Can Surf). The brand starts off with a salad range:

  • Tuna, bulgur and vegetables
  • Tuna, red beans and mixed vegetables
  • Tuna pasta salad with tomatoes, green olives and tomato and herb sauce.

Photo: Thai Union

Founded in 1915, ESIP is the fourth-largest exporting company of its home district Leiria and is exporting its products to three continents. More than 850 employees operate 8 production lines, which can process 90 different recipes and 16 fish species, generating a yearly turnover of EUR 84 million. ESIP is a Thai Union Group company.

Peniche Can will be for sale on site and nationally via penichecan.pt. If you’d like to learn more about the brand and its products, please check out their Instagram page

Source: Thai Union

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