Norwegian Salmon Hits the Streets: Food Truck Campaign Captivates Seoul

SOUTH KOREA
Thursday, December 18, 2025, 00:10 (GMT + 9)

Innovative “Seafood on Wheels” initiative drives double-digit sales growth and millions of digital impressions across the South Korean capital. This autumn, the streets of Seoul were transformed into a culinary stage as the Norwegian Seafood Council launched a mobile campaign to bring the origins of Norwegian salmon directly to the public. Led by seafood envoy Ingebjørg Hjortdahl, the food truck initiative combined education with gourmet tasting to strengthen Norway’s position in one of Asia’s most sophisticated seafood markets. Interactive Quizzes and Culinary Exploration Visitors to the brightly branded trucks—bearing the slogan “Norwegian Salmon is Always Right”—were treated to more than just a meal. The campaign featured a digital stamp collection system where participants earned points and small prizes by compl... FULL STORY