You are invited to attend...
EUROPEANS WANT SUSTAINABLE FISH
HOW TO RESPOND TO CONSUMER DEMAND & MAXIMISE VALUE THROUGHOUT THE SUPPLY CHAIN?

Roundtable

Wednesday 4 May 2011, 14.00 - 15.00
European Commission Information Stand 1411, Hall 7
European Seafood Exposition, Brussels Exhibition Centre (Heysel)

A recent survey* shows that 88% of European citizens want fish products on sale within the EU to come from sources that aren’t overfished. A growing number of industry players, throughout the supply chain, acknowledge this demand and are concerned about the ongoing waste of fish as a result of catching practices that are not attuned to market needs. As the European Commission is about to publish its proposal for a reform of the Common Fisheries Policy (CFP), we debate about what industry and policy players can do to end overfishing and discards, guarantee a more efficient and profitable fishing sector and help maximise the value of fish from catch to consumer.
Short interventions by:
Ms Maria Damanaki, EU Commissioner for Maritime Affairs & Fisheries
Europeans want a reformed Fisheries Policy. The Commission is working on a proposal for a changed policy which will hopefully meet their demands.

Mr Alfred Schumm, WWF
Reforming the Common Fisheries Policy to achieve vital conservation objectives such as ending overfishing, discards and fleet overcapacity.

Mr Guus Pastoor, AIPCE-CEP
The EU fish processors and traders association about the need to end policy failure by introducing stakeholder driven fisheries management.

Mr Aldin Hilbrands, Royal Ahold representing EuroCommerce
Collaboration between the retail sector, seafood industry and NGOs to provide consumers with healthy, sustainably sourced fish and maximise the value of fish products.

Ms Rosita Zilli, Euro Coop
Improving the supply of certified fish - how the EU needs to improve scientific assessments of fish stocks and the traceability of fish products.

Mr Evan Doyle, Euro-Toques
A Chefs’ perspective on fighting waste: new recipes for lesser known and still abundant fish species, closer ties between fishers and restaurants to adjust offer and demand.

-Questions & Answers with the audience
-Photo opportunity with Commissioner Damanaki
-Drinks & ‘CFP fortune cookies’ - One cookie will contain a 50Є gift voucher for a meal in a Euro-Toques restaurant at the occasion of Euro-Toques joining the WWF / Industry Alliance for CFP reform as a new member.This unprecedented Alliance of industrialists and conservationists was launched last year at the Seafood Exposition to lobby for a real reform in European fisheries.