Scottish salmon producers have spent the week showcasing award
winning Scottish salmon to a group of independent French fishmongers
from Toulouse, the Loire Valley and Paris.

It’s a first-time visit for the long-standing Scottish salmon advocates
who were able to see first-hand the crystal clear waters and stunning
scenic locations in which salmon grow. The group met with key farm
workers who are at the heart of it, and witnessed the impeccably high
production standards that underpin the high quality reputation of
Scottish salmon.

Scottish Quality Salmon Project Manager, Pierre Maurage, said: “The
fishmongers have bought and sold Scottish farmed salmon ever since
the early nineties when it first received the prestigious Label Rouge
award for outstanding taste and quality. Bringing customers to
Scotland helps to reaffirm our commitment to producing the highest
quality salmon. The fishmongers saw for themselves the pristine
environment in which salmon grow and the high production standards
that we insist on."

The visit came ahead of the flagship foodie event, Eat, Drink, Discover
Scotland which showcases Scottish salmon as one of the key
exhibitors. In a packed programme delivered over three days, Scottish
salmon producers will be joined by Chef Mark Heirs, winner of
Masterchef the Professionals and esteemed professional chef, who will
deliver a diverse selection of recipes through a series of informal
demonstrations on the stand and in the skills theatre.

Scottish food bloggers, Hilary Sturzaker and Rachel Gillon will join the
team this weekend to demonstrate how they cook salmon at home.
Visitors are invited to join in with sampling sessions and encouraged to
talk to the Scottish salmon team to find out how salmon reaches their
plates.

Talking ahead of the event, Scott Landsburgh, chief executive of
Scottish Salmon Producers Organisation (SSPO) said:

"Scottish salmon is a healthy, delicious and extremely versatile
ingredient - a must for every food lover. We are proud of our industry
and our salmon and look forward to showcasing it at the event, giving
foodies, food bloggers and chefs the opportunity to appreciate the
unique qualities of the Scottish delicacy which, once again this year,
has been recognised in an independent poll as the world’s best farmed
salmon."