Pioneer Fishing is a trawling and fish processing business that produces a wide range of fish products for local and export markets. The infrastructure includes a fishing fleet, processing factories and engineering services, and it also markets and distributes its products.

A modern hake, squid and frozen sardine EU/HACCP factories is operated in Port Elizabeth on the East Coast and a modern 1000 ton per day fishmeal/oil and a 300 ton per day EU/HACCP sardine canning factory in St Helena Bay on the West Coast. The Pioneer Fishing group consists of different operating companies, e.g. Pioneer Fishing, Eyethu Fishing, Sea Pride Processors  and Oranjevis.

Established in 1947, Pioneer Fishing grew from a small fish liver oil producer into a major South African fishing group producing a wide range of fish products and employing more than 1 000 people.The organisation has a well-established marketing and trading division which operates from its head office in Cape Town. This division handles all local market and export sales.

Our canned fish, under the “Sea Pride” brand, is marketed through our wholly owned subsidiary Fibra Resources.