X5 Group was founded more than 25 years ago, having evolved from its roots as an entrepreneurial initiative to build a leading Russian retailer in line with international best practices. The first Perekrestok opened in 1995; the first Pyaterochka, in 1999.
X5 Group (previously known as X5 Retail Group and commonly known as X5) is Russia's largest food retailer.
The company operates several retail formats: convenience stores under the Pyaterochka brand, supermarkets under the Perekrestok brand and hypermarkets under the Karusel supermarket [ru] brand, as well as the Perekrestok.ru online market, the 5Post parcel and Dostavka.Pyaterochka and Perekrestok.Bystro food delivery services.
The company's global depositary receipts are listed on the London Stock Exchange (LSE) and the Moscow Stock Exchange (MSE).
Its share of the food retail market rose up from 47th to 42nd place among the world’s Top-250 retailers in the Global Powers of Retailing 2020 and took 11th place in the Top-50 fast-growing global retailers (according to Deloitte); it was ranked 41st among the Top 50 Global Retailers (according to Kantar Consulting).
In March 2021, after trials at 52 supermarkets, the group (in partnership with Visa and Sber) launched ‘pay with a glance’ biometrics at self-service checkout terminals in its supermarkets and convenience stores. The facial recognition payment system is expected to be expanded to 3,000 X5-owned stores by the end of 2021
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