Alaska is the only state whose constitution requires that its fisheries be managed for sustainability. The sockeye of Bristol Bay are recognized the world over as a renewable resource. Purchasing Bristol Bay sockeye means supporting a way of life, and helps ensure that this wild, pure, and natural source of highly nutritious protein will be available for generations to come.

Simply put, Bristol Bay sockeye is healthy for people, healthy for the environment, and healthy for communities. When you choose Bristol Bay sockeye, you’re getting more than just delicious, wild salmon; you’re supporting a well-managed resource that is an integral part of Alaska’s economy and has provided sustainable jobs for generations. Asking for Bristol Bay sockeye by name at the seafood counter or your favorite restaurant shows that you support science-based management of wild salmon fisheries, and hundreds of hard-working fishing families who care deeply about the future of this very special place.