Photo: 海洋频道

China Ocean Fisheries Association: Ocean-caught aquatic products Zhoushan special Chengdu promotion meeting

CHINA
Friday, June 28, 2024, 07:00 (GMT + 9)

On the afternoon of June 25, under the guidance of the China Offshore Fisheries Association, the Zhoushan Ocean Economic Development Bureau, Zhejiang Offshore Fisheries Association, Sichuan Hotel and Catering Entertainment Industry Association, Chengdu Food Capital Promotion Association, Zhoushan Offshore Fisheries Association, and Zhoushan National Offshore Fisheries Base Construction and Development Group Co., Ltd. and Zhoushan Aquatic Products Circulation and Processing Industry Association jointly organized the Zhoushan Special Promotion Conference for Offshore Self-caught Aquatic Products in Chengdu. At the same time, the "Zheli·Tianfu 2024 Chengdu Zhoushan Offshore Aquatic Products Food Festival" was officially opened.

Zhoushan, Zhejiang, is located on the coast of the East China Sea and has abundant seafood. It is the country's largest marine product fishing base, a high-quality seafood food supply base, the largest distant-water self-caught fishing import port and a major cold chain processing and trading base. Its annual output of pure natural and nutritious distant-water self-caught aquatic products such as squid, tuna and saury is as high as more than 600,000 tons. It is known as the "Chinese Seafood Capital" and the "Green Aquatic Products Capital".

This event conforms to consumers' demand for nutritious, healthy and diversified food, actively develops the large domestic market, promotes the transition of my country's aquatic product consumption from "subsistence type" to "quality type", and promotes deep-sea self-caught aquatic products "from fishing grounds to markets" and "from oceans to tables".

He Chuan, deputy secretary of the Sichuan Provincial Fisheries Bureau, Zheng Ting, director of the Zhoushan Municipal Ocean and Fisheries Bureau, and Zhang Xianliang, president of the China Offshore Fisheries Association, delivered speeches respectively.

He Chuan, deputy secretary of the Sichuan Provincial Fisheries Bureau, said that Chengdu is a popular city in the food industry and one of the important food centers in China. Chengdu is also an important consumption area for aquatic products and occupies a prominent position in the aquatic product market in Sichuan Province. Aquatic products not only enrich the tables of local citizens, but also reflect the city's desire for aquatic products. Zhoushan City is a major aquatic city in the country and a strong marine fishery city. The promotion event held in Chengdu has played a positive role in promoting the prosperity of Chengdu's catering market, and will also play a positive role in promoting the in-depth cooperation between Zhoushan's seafood and offshore fisheries and Chengdu's catering industry, and promoting aquatic market transactions between Zhejiang and Sichuan.

Zheng Ting, Director of Zhoushan Municipal Bureau of Marine Economic Development, said in his speech that Zhoushan has been actively committed to expanding the domestic market since 2012, and has held a number of Zhoushan ocean-caught aquatic products promotion activities in major cities such as Chengdu, Xi'an, Nanning, and Urumqi, and has achieved good results. Tuna is a globally recognized high-quality nutritious food, low in fat and calories, rich in high-quality protein and unsaturated fatty acids and other nutrients. Zhoushan will strengthen cooperation in catering market channels and develop more tuna products that meet the tastes and consumption habits of the Chinese people.

Zhang Xianliang, president of the China Offshore Fisheries Association, pointed out that in recent years, the market potential of offshore self-caught aquatic products has become increasingly prominent, but its influence and popularity are still limited, and industry science popularization and product promotion have yet to be explored. With the full investment and strong support of the municipal government and the Bureau of Marine Economic Development, the Zhejiang Provincial and Zhoushan Municipal Offshore Fisheries Associations have actively carried out a variety of market promotion activities; and Chengdu's long-standing food gene and well-known name at home and abroad provide fertile soil for catering promotion, and have a unique advantage in promoting innovative dishes. This combination of two cities and a strong alliance will surely bear fruitful results. The China Offshore Fisheries Association will continue to carry out all-round, multi-form and multi-channel promotion activities, give full play to the role of coordination and service, build a platform for the production and sales of related products, and strive to open up the "domestic circulation" of the offshore self-caught aquatic product market. Together with colleagues inside and outside the industry, we will make every effort to build a new pattern, new format and new model for the steady and long-term development of China's offshore fishing industry.

Zhoushan's ocean-caught tuna enters the national "Ten Cities and Hundred Stores" ceremony in Chengdu went smoothly

In order to develop the domestic market for tuna, Zhoushan Ocean Fisheries plans to select ten restaurants, hotels and high-end supermarkets in ten cities within three years to establish direct supply channels, so that Zhoushan's ocean-caught tuna can "swim" to diners' tables more widely, allowing the public to enjoy the infinite charm of fresh and delicious tuna dancing on the tip of their tongues. Chengdu is the second city after Hangzhou to "officially announce" its participation in the national "Ten Cities and Hundred Stores" plan. During this event, ten hotel and catering units including Chengdu Jinjiang Hotel, Bay Hillside Hotel, Century City InterContinental Hotel, St. Regis Hotel, Homeland International Hotel, Silver Beach Catering Group, Chengxiang East Hall, Tianfu Sunshine Hotel, Kuansantang, and Lanxuan No. 6 reached a cooperation intention with Zhoushan on the supply of ocean-caught tuna ingredients.

Many tuna dishes are on display

Tuna is the second largest catch in China's offshore fisheries, with an annual processing capacity of 400,000 tons. As consumers pay more and more attention to the nutrition, health and safety of food ingredients, the tuna table food market that has been nurtured can be described as a new "blue ocean zone". In order to promote the innovation of catering companies' dishes, the Sichuan Hotel and Catering Entertainment Industry Association selected Chengdu brand hotels such as Jinjiang Hotel, Chengdu Bay Hotel, Home International Hotel, Chengdu St. Regis Hotel, Silver Pot, Howard Johnson Hotel, Chengxiang East Hall, Yintan Abalone Hot Pot, Tianfu Sunshine Hotel, Qingyang Palace Kuansantang, Lanxuan No. 6, Lanmen Feijia Garden Fish Hot Pot, Crowne Plaza Hotel, Century City Paradise InterContinental Hotel, etc., and developed and launched rich, exquisite and delicious tuna dishes with catering companies and elite chefs using tuna as raw materials, which made a wonderful appearance in this promotion event.

Join hands to help Chengdu hotel and catering enterprises purchase directly from the source and reduce corporate procurement costs

In order to allow more Zhoushan ocean-going aquatic products to enter the tables of Chengdu gourmet consumers, to help Chengdu's hotel and catering industry to purchase directly from the source, to more conveniently purchase green and authentic ocean-caught seafood, to achieve resource sharing and win-win cooperation, the Zhejiang Ocean Fisheries Association and the Sichuan Hotel, Catering and Entertainment Industry Association held a signing ceremony for the Zhejiang Zhoushan Ocean-going Aquatic Products Procurement Strategic Cooperation Framework Agreement and a signing ceremony for the first direct purchase order, which pragmatically reduced procurement costs for Chengdu hotel and catering companies and benefited Chengdu gourmet consumers.

Zhoushan offshore fishing enterprises appeared at a special promotion meeting in Chengdu to promote marine food "from fisheries to Chengdu market" and "from the ocean to Chengdu dining table"

Representatives of distant-water self-caught fisheries companies and Chengdu catering companies, including Pingtairong Ocean Fishery Group Co., Ltd., Zhejiang Xingye Group Co., Ltd., China Aquaculture Zhoushan Ocean Fishery Company, Zhoushan Shunxing Ocean Fishery Co., Ltd., etc., gathered at the promotion event to exchange and discuss topics of interest to distant-water self-caught fisheries companies and consumers. More than 60 varieties of bigeye tuna slices (fatty/medium-fatty/red), fatty albacore tuna slices, deep-sea squid series, saury, tuna series processed foods, etc., were on display, enriching the dining tables of Chengdu consumers with a rich variety of distant-water self-caught fisheries, which was a feast for the eyes.

On the evening of June 25, the ocean-caught red squid made a stunning appearance at the Zhoushan seafood tasting dinner. The chef used his skilled knife skills and Chinese techniques to bring a wonderful Chinese classical red squid dissection show to the guests. The fresh red squid was transformed under the chef's skilled knife skills, neatly placed on the plate, and served on the table of the guests, adding a seafood delicacy to the dinner. The squid was chewy and smooth, tender and unparalleled, and the guests feasted on it and were amazed.

From June 27 to 29, the "Zheli·Tianfu 2024 Chengdu Zhoushan Ocean Aquatic Food Festival" series of activities will continue, and the "2024 Chengdu Haiming Food Expo" will be held as scheduled. Self-caught aquatic products from Zhoushan National Ocean Fishery Base, Pingtairong Ocean Fishery Group Co., Ltd. and other related ocean fishing companies will be exhibited in the Ocean Fishery Pavilion B-30 in Pavilion 7.

This promotion activity has a prominent theme, rich content and pragmatic results. It has promoted and consolidated the in-depth cooperation between Zhoushan's offshore fishing industry and Chengdu's catering industry, enhanced the popularity and influence of offshore self-caught aquatic products, strengthened the Chengdu catering industry's ability to innovate dishes and banquets, and promoted the "domestic circulation" of the offshore self-caught aquatic products market.

Source: 海洋频道

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