Sixty years ago, on Norway’s rugged West Coast, a group of visionaries embarked on a journey that forever changed the world of seafood.
Source: Mowi
"Our founders’ ambition was not merely to farm fish, but to completely change the way fish were supplied. In 1964, three men started raising fish outside of Bergen, Norway. This marked the beginning of Mowi’s adventure and a never-ending quest to make better use of the world’s oceans in order to feed a growing global population.
"Our salmon’s heritage begins with the original strong broodstock from the Vosso and Aroy rivers. While Mowi began in the early 1960s, the first eggs hatched during the winter of 1967. The first countries to request our fish were the United States, Japan, and France, and from there, our notion of harnessing the power of the ocean spread quickly around the world.
"Mowi’s values and vision have never changed since our humble beginnings. We are proud to maintain complete internal control over our value chain, from farm to fork. Today, we are the world’s largest salmon producer and have been rated the world’s most sustainable animal protein producer. Our persistent dedication to sustainable food production and environmental conservation remains unwavering and is a testament to our enduring vision.
"Innovation has always been our cornerstone and we are happy to be at the forefront of technological advances in the aquaculture business. We are currently leading the way in sustainable salmon farming with our Mowi 4.0 Smart Technology. Today, Mowi 4.0 exemplifies those innovative intuitions by ensuring sustainable meals with care, passion, and an everlasting commitment to providing goodness for all.
"Mowi now employs 11,600 people in 26 countries, each of them a vital part of our success. We all have the same goal: to lead a Blue Revolution and feed a growing global population with healthy, sustainable, and delicious food. Our devoted and passionate employees are the heart of Mowi, and it is because of their hard work and dedication that we are able to serve 8 million meals per day.
"We are proud to lead the Blue Revolution and invite you to join us in celebrating our legacy, our pioneering spirit, and the future of sustainable seafood."
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