would personally like to invite you to our Friend of the Sea day taking place on
Monday the 28th of February from 2-6pm.

This event will take place in the Radisson Hotel.

Why participate?
World fishing captures have reached a maximum of approx. 90 million tons in
2000 and from then, due to overexploitation of main stocks, the resources have
gradually reduced, compensated only in part by the increase of aquaculture fishing
methods. Aquaculture itself, however, can also have an impact on the
environment through the use of fish-feed which comes from the capture of marine
fish species.

Recently both consumers and producers are becoming increasingly more aware
of the danger of over-exploitation of fish resources and the potential
environmental impact of fishing and aquaculture. Most of the World’s largest
distribution companies have begun to implement purchasing strategies which
favour sustainable seafood products deriving from environmental conservation
initiatives.

The Friend of the Sea project, originates from the Earth Island Institute’s Dolphin-
Safe Project – the precursor of all sustainable seafood certification schemes.
Friend of the Sea has grown rapidly since its institution in 2007. Over 120
companies from 35 countries have their products certified from approximately 135
different species.

In Norway, Friend of the Sea has certified cod from Domstein and Leyroy
Seafood Group, fish oil from Epax, Pharma Marine and GC Reiber Oils, shrimps
from Finny Sirevaag, Stella Polaris and Norway Prawns as well as salmon from
Marine Harvest Pieters VAP.

By gaining certification and using the Friend of the Sea label your Company,
retailers and distributers can assist the well being of the world’s oceans.

The meeting will allow participants to:
- Acquire the latest sustainable fishing and aquaculture news
- Gain a knowledge of the environmental impact problems facing fishing
production
- Gain a full understanding of how the Friend of the Sea project works and how to
join
- Get to know the Norwegian and International companies who already have
Friend of the Sea certificated products

Speakers
Mr Paolo Bray – Founder & Executive Director of Friend of the Sea
Mr Øystein Pettersen - CEO of Norway Prawns
Mrs Litzie Makothine - Cleanseas European Representative

Please confirm your participation to Rebecca Gledhill
[email protected] at +39.0258215791 or skype Rebecca-FOS
by the 4th of February 2011.
For more contact information about the Radisson Hotel
http://www.radissonblu.com/scandinaviahotel-oslo/contact

Yours sincerely,
Executive Director - Mr Paolo Bray
Friend of the Sea
Tel: +39 348 565 0306
Email: [email protected]